News

Bristol-Based Ignition DG, Part of Istoria Group, Continues Strong Growth and International Expansion

27th January 2026

Bristol, UK – January 2026Ignition DG Ltd, the Bristol-based strategic events and exhibitions agency, as part of Istoria Group, today announces significant business growth. From expanded global reach to continued leadership, Ignition DG continues to generate impressive results in the sector.

Founded in 2007 with a mission to challenge traditional “build and burn” event practices, Ignition DG has grown into an award-winning creative agency known for blending strategic planning with world-class delivery.

Global Growth

Ignition DG designs and delivers hundreds of exhibitions and event programmes each year – serving clients across pharmaceutical, beauty, biotech, aerospace and technology sectors.

To support recent successes, Ignition DG ended 2025 with the opening of a new European office. With strategic hubs and warehouse facilities now established across the UK, EU and the US, Ignition’s global growth goes from strength to strength. Paired with trusted partners across Asia, the Middle East and South America, the business has consolidated its ability to support global programmes with local expertise.

Client Success

From complex exhibition portfolios and major congresses, Ignition’s work emphasises strategic intent, creative innovation, and seamless project management – underpinning sustained client retention and growth.

Alongside continued client success, Ignition has won awards for booth designs, creative event executions, and bespoke modular solutions that deliver high impact and cost efficiencies for global brands.

With recent client wins, Ignition has attracted new talent to the company, seeing a 19% increase in employees throughout 2025.

Innovation Through Change

In recent years, the company has responded to shifts in the events landscape by scaling its digital and hybrid capabilities. This adaptability has reinforced client partnerships, enabling Ignition DG to deliver hundreds of virtual events and hybrid programmes that seamlessly blend creativity with technology.

Innovation continues to be part of Ignition’s DNA. New strategic capabilities, such as building exhibition attractors in-house, are being launched, alongside medical content writing as a service.

Looking Ahead

“We’re proud of the sustained growth we’ve achieved while staying true to our founding values,” said Sam Rowe, CEO of Ignition DG. “Our team’s focus on creativity and strategic excellence has allowed us to support clients around the world with meaningful, measurable experiences.”

With continued investments in strategic solutions, talent and technology, Ignition DG is poised to grow further into 2026 and beyond. The company remains committed to helping clients across regulated industries to create impactful live experiences that drive business results without compromising environmental or ethical standards.

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About Istoria Group

Istoria Group is a collective of creative agencies with distinct but complementary skill sets. We're proud to be a certified B Corp and women-owned.

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