Bristol-based Design Collective, Istoria Group and PR agency, Purplefish join forces to provide a taste of the industry
Bristol’s creative quarter, Paintworks, was full of excitement on Wednesday, March 27th, as Istoria Group and Purplefish teamed up to host a creative careers Agency Open Day.
The event, in partnership with social enterprise Babbasa, welcomed a total of 12 eager young people. This day-long event was an opportunity for anyone interested in a career within the design and/or PR industry.
The collaboration between Istoria Group and Purplefish was an effort to offer invaluable insights into the creative industry, particularly for individuals who may face barriers to accessing such opportunities. Both certified B Corp businesses, Istoria Group and Purplefish are committed to fostering inclusivity and breaking down barriers in the creative sector.
Sam Rowe, CEO of Istoria Group said: “This Open Day really portrays our shared commitment to nurturing talent and fostering a supportive environment for aspiring creatives. We’re dedicated to providing pathways for individuals to thrive in the design industry.”
Joanna Randall, Founder of Purplefish, commented: “At Purplefish, we believe in the power of mentorship and sharing knowledge for the next generations who will be working alongside us. Collaborating with Istoria Group for this Open Day has been incredibly rewarding, and we’re thrilled to have provided aspiring professionals with a glimpse into the exciting world of PR.”
The day’s agenda was structured to offer participants a comprehensive overview of both design and PR. Beginning with Istoria Group’s session, participants were tasked with choosing an experience to amplify, creating a unique brand experience, integrating design elements, and presenting their concepts to the judges. The winning team received Love Bristol gift cards, to spend locally and support Bristol businesses.
Following a lunch break, where the students were able to network with one another and members of the Istoria Group and Purplefish teams, the attendees headed to Purplefish. The PR workshops offered insights into crafting powerful news hooks, mastering social media marketing, and managing events.
Beyond the scheduled sessions, participants had the opportunity to immerse themselves in the agency atmosphere, gaining firsthand experience of the diverse and vibrant culture agency life has to offer.
The Agency Open Day also served as a platform for discussing future opportunities, including paid work placement opportunities in 2024 at Istoria Group and pathways to kickstart a career as a degree-level PRCA apprentice at Purplefish.
Purplefish is a creative communications agency
