Bristol-based branded podcast production company 18Sixty is pleased to announce that senior marketing business leader, agency founder and podcaster David Maher Roberts (pictured left) has been appointed as Board Advisor.
This announcement comes off the back of three years of solid growth for 18Sixty where they’ve established themselves as a renowned player in the branded podcast space, working with big name brands, talent and picking up major award wins and nominations for their premium quality podcasts.
Founder and CEO Gareth Evans (pictured right), who launched the business in early 2020 after a decade-long career in commercial radio (Virgin Radio, Absolute Radio) has his sights set on further growth over the next two years. Evans says, “I’ve been aware of David’s reputation in the marketing agency and digital content spaces for some time, having over 20 years experience in board-level roles within PE and VC-backed companies and, impressively taken digital marketing agency Dialect Inc. from a $4m to $30m business in 5 years.” He goes on to say, “having worked closely with David professionally over the last few months, I’m really excited by the prospect of having him on board to help take 18Sixty into the next stage of our growth. Our mission continues to be helping world-renowed brands reach new audiences with podcasts they love listening to whilst having a positive impact on people and planet, pushing the creative boundaries where brand meets audio and to further establish our place as one of the world’s most creative branded podcast producers.”
In addition to his marketing agency expertise, Maher Roberts also has a deep passion for the podcast space, having produced and co-hosted Podworld (a podcast that celebrates the craft of great podcast-making) with journalist and BBC podcaster Louise Blain. Maher Roberts says “I really believe in the unique power of podcasts to engage audiences and provoke thoughtful conversation. 18Sixty has already made a significant impact in the industry and I can’t wait to help further the exciting work Gareth and the team are doing.”
Driving Bristol’s growth as a leading audio hub in the UK and empowering the local economy
Bristol has emerged as a thriving audio hub, fostering numerous globally renowned podcast businesses and housing exceptional audio production talent. In this dynamic soundscape, 18Sixty stands firmly committed to amplifying the audio industry’s impact on the economy of Bristol and the wider South West region.
The surge in demand for exceptional branded podcasts continues unabated. Recent data from hosting platform Ausha revealed a remarkable 17% audience increase for this category in 2022. Notably, brands embracing podcasts as a medium experience significantly higher levels of engagement compared to other forms of media, such as video.
“By nurturing Bristol’s audio landscape, 18Sixty is committed to drive economic growth whilst capitalising on the rising appetite for quality branded podcasts,” said Gareth Evans, Founder and CEO at 18Sixty. “Our mission is to leverage the region’s exceptional audio production talent, supporting their creative endeavours and propelling Bristol as the go-to destination for groundbreaking audio content.”
We help brands talk to the people they want to talk to by making podcasts that people want to listen to.