Cloetta UK, home of international confectionery brands that include CandyKing and The Jelly Bean Factory, has selected integrated brand comms agency, AgencyUK, to deliver marketing and communication services for its iconic Chewits brand.

In response to a three-way competitive pitch, AgencyUK has been selected to provide services including creative brand strategy, public relations, and social media strategy and management for Chewits in the UK.

The 2020 communications plan will focus on a brand refresh and NPD launch campaign, with the aim of generating broad consumer awareness of Chewits, uniting fans, old and new, through their love of the well-known sweet.

Chris Hobbs, marketing and services director for Cloetta UK, says: “AgencyUK’s approach to the brief was collaborative throughout. The team successfully got under the skin of the brand to deliver outstanding strategy and creative that demonstrates their expertise across the FMCG market. We are really excited to be working with them and were impressed with their integrated response.”

Sammy Mansourpour, managing director, AgencyUK, says: “It’s a real privilege to be working with such a renowned and well-loved brand as Chewits. We all remember those iconic Chewie ad campaigns of the 80s and 90s! It’s incredibly exciting and rewarding to have the opportunity to build on this rich brand heritage. I couldn’t be prouder of the team.”

AgencyUK was awarded Advertising Agency under 40 at this year’s Drum Recommends Awards.

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