A guide to the government’s creative industries sector plan for West of England creative businesses
The much anticipated creative industries sector plan has been published by the government.
With the creative industries one of the key sectors of focus in the government’s industrial strategy and the West of England one of the government’s priority areas for the creative industries, there is much of interest in the plan to creative businesses in our region.
Here’s a round-up of what’s in the creative industries sector plan:
Bristol and the wider region is mentioned several times in the plan. That includes a reference to Bristol as a “strong regional creative hub” and home to “cutting-edge createch“. It also references the BBC Studio’s Natural History Unit in Bristol which it says “has led to the region being known as ‘Green Hollywood'” which “not only boosts the region’s economy but also adds vital social value”.
A map of the creative industries in different regions has this for the West of England, with references to Bristol Creative Industries members Channel 4, The Bottle Yard Studios, and Aardman Animations.
The West of England is one of six areas getting a share of £150m to “design interventions that work for the creative businesses and freelancers in their region” as part of the new Creative Places Growth Fund. The government said this could include providing access to mentors, expert guidance, and connections to suitable investors.
The other areas are Greater Manchester, Liverpool City Region, North East, West Midlands, and West Yorkshire.
The fund will also support the development of a West of England-South Wales Creative Corridor.
Highlighting the West of England, the plan said the region is the UK’s third-largest production hub, a global centre for natural history filmmaking, and film tourism. It also referenced the region as being home to the the BBC as well as Bristol Creative Industries members Channel 4, The Bottle Yard Studios, and Oscar-winning Aardman Animations.
Helen Godwin, mayor of the West of England, said:
“I promised to work with the government and invest in the West. To have our creative industries recognised with this funding is a real vote of confidence in our region. People are drawn here from all over the world, whether it’s for our balloons and street art or the city so historic that UNESCO listed it twice. Creativity in the West knows few limits – or equals.
“Culture is part of who we are, whether it’s Oscar-collecting Aardman Animations or treble-winning Bath Rugby. It’s also a big part of the West of England’s economy, and it’s growing. Now we can invest in the future through the Industrial Strategy: helping businesses to grow, bringing through the next generation of creatives, and driving economic growth.”
The British Business Bank (BBB) will “significantly increase” support for UK creative businesses with debt and equity finance. It will be provided with £4 billion of Industrial Strategy Growth Capital to support investment and growth in the Industrial Strategy eight key sectors which includes the creative industries.
The British Business Bank will also launch a ‘Cluster Champion’ programme, with ‘Champions’ with deep expertise and local knowledge to support investment in 10 city regions, including the West of England.
UK Research and Innovation (UKRI) will “significantly increase” public funding for the creative industries, including support for commercialisation and technology adoption.
A £100m UKRI investment will “support the ambitious next wove of R&D creative clusters in new sub-sectors and locations throughout the UK”.
UKRI will publish a new creative industries R&D strategy later in 2025, enhance and streamline the funding support journey through Innovate UK, and support access to Horizon Europe funding.
The government wil investigate specific measuresto tackle barriers to lending to IP-rich SMEs in the creative industries.
Department for Culture, Media and Sport (DCMS) will fund the £25m Creative Futures programme to add five new CoSTAR R&D labs and two showcase spaces across the UK.
HM Revenue & Customs will publish revised guidance for the R&D tax reliefs. It will clarify that “where a project in the creative sector seeks an advance in science or technology, arts activities that directly contribute to the advance by resolving scientific or technological uncertainties are within the definition of R&D for the reliefs, and their qualifying costs, such as salaries, can qualify for relief”.
The guidance will be published in 2025 and will clarify that eligible interdisciplinary innovation can be supported by R&D tax relief.
Protection of copyright in the AI age has been a conversial issue in the creative industries. The government said it “will ensure a copyright regime that values and protects human creativity, can be trusted, and unlocks new opportunities for innovation across the creative sector and wider economy. It said is analysing responses to the consultation on delivering a copyright and Al framework and “recognises the need for this to be done properly and carefully in a considered, measured and reasoned way, to develop any future proposals”.
The government will establish a Creative Content Exchange (CCE) to be “a trusted marketplace for selling, buying, licensing, and enabling permitted access to digitised cultural and creative assets”.
An independent review will be published in the autumn which “seeks to deliver a curriculum that readies young people for life and work, Including in creative subjects and skills”.
The government will launch a new National Centre for Arts and Music Education in England in September 2026.
A new UK-wide £9m creative careers service will be launched “to equip the next generation of young people withthe ambition and knowledge to work in the creative industries”.
The government will launch a new DCMS and Skills England led Creative Sector Skills Forum and the Digital Skills Council, an industry-led advisory body.
DCMS, Department for Education and Skills England will work with industry to support increased access to quality specialist creative education provision acrossEngland to strengthen the supply of highly trained creative students.
The government will refine and develop the growth and skills offer to deliver apprenticeships and skills training that recognises the particular needs of the creative industries.
The government will allocate £132.5 million to increase disadvantaged young people’s access to enrichment opportunities, including in arts and culture, aimed at improving wellbeing and employability.
UKRI will provide resources and support for technology adoption, as well as an online directory of facilities across the UK where creative businesses can access cutting-edge technology.
Creative UK will work with chief technology officers from the sector and other technology leaders to identify next steps to accelerate the adoption of responsible AI.
The government will upskill creative businesses on security through guidance from the National Protective Security Authority and National Cyber Security Centre .
The government will appoint a creative freelance champion, to advocate for the sector’s creative freelancers within government and be a member of the Creative Industries Council.
The Department for Business and Trade will increase funding to facilitate meetings and showcasing at major creative trade shows and events, including South by Southwest, Cannes Lions, Game Developers Conference and International Association of Amusement Parks and Attractions Expo.
DCMS will invest in the British Fashion Council’s NEWGEN programme for emerging UK designers with funding for London Fashion Week showcases and business mentoring.
The government said createch will be a central part of UKRl’s new strategy for the creative industries launching later this year. UKRI will bring together stakeholders to tackle barriers and accelerate createch growth, reporting to DCMS and Department for Science, Innovation and Technology (DSIT) ministers with recommendations by the end of 2025.
Describing createch, the plan says:
“Createch combines creative innovation and cutting-edge technology to generate novel products, services and experiences. Createch businesses have the same growth potential as other technology firms and are expected to generate £18 billion in gross value added (GVA) and 160,000 jobs over the next decade.
“They are found in every creative sub-sector, with an estimated 13,800 creative businesses leveraging technologies including robotics, engineering biology, and XR. 3D printing has revolutionised sustainable fashion, AI is reshaping video games and performing arts, and gaming technologies are used in mental health therapeutics, aeronautics and engineering.”
A new £75m Screen Growth package over three years to develop independent UK screen content, support inward investment, and showcase the UK and International film. It includes a scaled-up £18m per year UK Global Screen Fund from 2026-2029 to develop international business capabilities, enable co-productions and distribute independent UK screen content.
The government will provide £10m to expand the National Film and Television School. It said the investment will unlock £11m of private investment, including from the Walt Disney Company, the Dana and Albert R. Broccoli Foundation, and Sky.
The government will scale up the BFI Film Academy to support 16-25 year olds from underrepresented backgrounds to enter the film industry.
New funding of £30m will be launched to suport start-up games studios and talent.
The UK Games Fund (UKGF) will be enhanced by providing support for new UK titles and skills over 2026-29 attracting match-funding for every supported project.
A new UK Video Games Council of industry representatives will work with the government and the Creative Industries Council to support growth of the video games sector.
Up to £30m in funding over the next three years will be launched with the aim of helping more UK emerging artists break through on a domestic and international stage.
A new ticket levy on arena and stadium gigs will deliver up to £20m annually through the LIVE Trust, with the aim of bolstering the UK’s grassroots music sector, supporting artists, venues, festivals and promoters.
The goverment said it is “working towards an industry-led agreement on music streaming, which will boost earnings for creators.
Ad tech businesses will be supported with accelerator programmes, to upskill founders towards International expansion and connect them with key investors.
The government will launch the BBC Charter to “ensure the BBC is empowered to continue to deliver a vital public service funded in a sustainable way, delivering a BBC that can maintain the trust and support of the public in difficult times, support the wider ecosystem, and that isset up to drive growth in every part of the United Kingdom”.
The government will ask the CMA and Ofcom to set out how changes in the sector – such as the convergence of broadcast, on-demand and video sharing – could be taken into account as part of any future assessment of television and advertising markets. This would include when considering any potential closer, strategic partnerships or possible consolidation between broadcasters which may benefit their financial sustainability and audiences.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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