Sky Bet – the main sponsor of the English Football League (EFL) – asked us to produce a series of videos where experienced football manager Ian ‘Ollie’ Holloway would visit football clubs around the country interviewing a range of fellow managers.
Create
Ollie interviewed one different current EFL manager per episode, in their natural habit of their club’s training ground or stadium. Our role was to research the manager’s background and career, and then shoot and edit the interviews.
Deliver
Ollie’s experience in management – he has taken charge of nearly 1,000 competitive professional games – meant he had a natural affinity with his subjects, whether they were respected former adversaries of his or managers he had never previously met. As a result, we got a series of engaging videos that went beyond the standard football manager interviews we see each week during the football season.