News

The Value of Backing Potential

16th June 2026

One of the most important decisions agency founders face is who to bring into the business first. That early hire can influence everything from company culture and ways of working to long-term growth and success.

In a recent feature for The Drum, AgencyUK’s Co-Founder and Commercial Director, Amy Stobie, shares her perspective on the approach that helped shape our business from the outset.

The article explores the value of investing in emerging talent, why experience isn’t always the most important factor when building a team, and how early hiring decisions can have a lasting impact on an agency’s future direction.

As talent competition continues to evolve, the discussion raises an important question for growing businesses: should you hire for experience, or for potential?

Click here to read the full article.

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Every day we apply our strategic, creative and technical expertise to create a meaningful difference for our client’s brands. We help them reach their goals by directing their brands to become smarter, more desirable and more valuable.

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