AI search is changing how your audience finds and trusts your content. Where traditional search acted as a gateway to where you needed to go, AI search is the destination. As platforms move from lists of links to single, synthesised answers, many organisations are seeing a measurable drop in website traffic and visibility.
In this session, Claire Wilson (Head of Copy & Strategy, Stratton Craig) and Richard Dixon (Chief Digital Officer, Black Sun) bring together expertise in content, digital and analytics to show what this shift means in practice and how to respond.
You’ll learn how to adapt your content strategy for the era of Generative Engine Optimisation (GEO), including:
• How AI search evaluates, selects and cites content
• Why generic, AI-generated writing is being deprioritised
• What “high-value” content looks like today
• How to track and measure your visibility as search behaviour evolves
This isn’t about producing more content. It’s about creating the kind of authoritative, distinctive communications that AI systems recognise, trust and surface, positioning your organisation as a credible voice in your space.
If you’re responsible for marketing, communications or digital strategy, this session will give you a clear framework for protecting and strengthening your organisation’s visibility in AI-driven search.
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We are a copywriting and content agency. We exist to help you win with words. We do this by providing agile, scalable content services that you can access on-demand.
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Don’t get lost in AI search: Part 2
14:00
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Online
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If you’re responsible for marketing, communications or digital strategy, this session will give you a clear framework for protecting and strengthening your organisation’s visibility in AI-driven search.
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The Square Club, 15 Berkeley Square, Bristol BS8 1HB
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