Wake Up Call: How to make content marketing a driving force of B2B sales
BCI Webinar
Marketing plays a crucial role in B2B sales processes. But, with more content being shared than ever and platforms prioritising individuals, how can your marketing team make an impact?
Content marketing offers the opportunity to build brand awareness, generate leads, and offer value to prospects.
In this webinar, Christopher Goodfellow will share how you can update your approach for 2025 to maximise your team’s impact.
This session will be particularly useful for marketing experts at B2B companies with long sales cycles or who want to engage prospects in the awareness phase.
Christopher Goodfellow is the founder and commercial director of B2B marketing agency Inkwell. He has advised brands like UCAS, Dell and PwC on marketing strategy as well as supporting local scale-ups.
> Connect with Christopher on LinkedIn
These Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Dan if you’re interested in speaking at a future session.
Book now
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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