#CRO #Experimentation #UserResearch #Analytics #ABTesting
> Sponsored by Eclipse Group
> In association with Experimentation Elite
> Venue kindly provided by Atomic Smash and TCN UK
MAY’S TOPIC… “HOW TO SUPERCHARGE AUDIENCE RESEARCH WITH AI”.
Come and join us to ask questions and share your own experiences.
5.00-5.30: ARRIVE
5.30: KICK OFF
5:40: TALK 1: BUILDING AN AI TOOL TO ANALYSE CUSTOMER FEEDBACK. Iqbal Ali is going to demo his new tool – Ressada – which he’s built himself over the last 18 months. He’ll explain how you can throw oodles of customer feedback into it and it will discover common themes, analyse how these themes vary across different segments, identify key problems and pinpoint key messaging opportunities.
5:55: TALK 2: AI IN USER RESEARCH. Helpful assistant or chaotic experiment? After a year of exploring AI tools for the full UX process, for our event Becky Taylor will zoom in on those she experimented with for UX Research – the pros, cons, and takeaways. Expect lessons learned, and a practical take on collaborating with the machines.
6:20: 60 SECOND SHOUT OUTS: Your opportunity for an announcement. Recruiting? Event coming up? Help needed? Selling something? Shout about it.
6:30-7: DRINKS, PIZZA AND CONVERSION CHATS
7: Home? Natter? Boat trip? Kebab?
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Conversion Optimisation Consultant & Agency Advisor. I help improve the performance of websites and digital teams, promoting more sustainable growth.
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