Wake Up Call: When – and how – to call in the researchers for creative projects
BCI Webinar
We’ve probably all heard the phrase ‘research kills great creative’. Some of us may even have experienced this first hand! But it doesn’t need to be this way.
Good research can – and should – inspire and inform. And, of course, it can also suggest, point out, or even nitpick.
But in a world with so much brand noise and countless channels and platforms built to reach and engage customers, a dash of insight can make all the difference.
But who do you call, and how do you work together?
In this webinar, Gideon Barker, founder of Customer iQ, will help answer these questions and more. He will cover the importance of finding the right kind of research partner and how to ensure that the working relationship creates a positive outcome for all.
Bristol Creative Industries members can register here.
This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
This webinar is aimed at those working in creative services, or anyone interested in better understanding how research, and the research industry operate.
Gideon has been working in the research industry since 2000 – spending time in agencies and client roles (BBC, Channel 5, ITV and others). For the past 15 years, he has been working independently, first as a freelancer and contractor, then as a consultant delivering research projects to marketing and creative agencies and a wide range of client organisations. He has a particular view on how research can be used in the creative process and adopted into an organisation’s roadmap.
Connect with Gideon on LinkedIn
See Gideon’s BCI profile here
The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.
The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.
The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.
Book your space
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
From scattered tactics to a high-performing sales engine: a keynote with Ryan Hall
12.30pm
-2pm
S&W, EQ Building, 111 Victoria St, Bristol BS1 6AX
BCI Keynote
Following his packed-out keynote in March, Ryan Hall of Friday Solved returns to Bristol to share practical advice on turning scattered marketing and sales activity into a joined-up system for winning more business. He’ll explore how to connect positioning, demand generation, nurturing and closing, as well as how to re-engage the opportunities already sitting in your pipeline.
Effective Resource Management with the Industry School – 30% off for BCI members
9:30
-13:00
Online
Workshop
This workshop is for Resource Managers who want to elevate their role from scheduling and coordination to strategic influence. You’ll explore what great resource management looks like in practice — how to plan ahead, use finance forecasting to make smarter decisions, and collaborate across the business with confidence.
AI Roundtable: What’s Actually Working in Agencies
12:30
-14:30
Temple 1852, Temple Campus, BS1 6QA
Roundtable
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information