Wake Up Call: When – and how – to call in the researchers for creative projects
BCI Webinar
We’ve probably all heard the phrase ‘research kills great creative’. Some of us may even have experienced this first hand! But it doesn’t need to be this way.
Good research can – and should – inspire and inform. And, of course, it can also suggest, point out, or even nitpick.
But in a world with so much brand noise and countless channels and platforms built to reach and engage customers, a dash of insight can make all the difference.
But who do you call, and how do you work together?
In this webinar, Gideon Barker, founder of Customer iQ, will help answer these questions and more. He will cover the importance of finding the right kind of research partner and how to ensure that the working relationship creates a positive outcome for all.
Bristol Creative Industries members can register here.
This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
This webinar is aimed at those working in creative services, or anyone interested in better understanding how research, and the research industry operate.
Gideon has been working in the research industry since 2000 – spending time in agencies and client roles (BBC, Channel 5, ITV and others). For the past 15 years, he has been working independently, first as a freelancer and contractor, then as a consultant delivering research projects to marketing and creative agencies and a wide range of client organisations. He has a particular view on how research can be used in the creative process and adopted into an organisation’s roadmap.
Connect with Gideon on LinkedIn
See Gideon’s BCI profile here
The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.
The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.
The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.
Book your space
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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The Alliance Exchange: Bristol
5pm
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Temple Studios
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If you’re an independent agency, come along to this networking-led event with the Alliance of Independent Agencies. A short fireside discussion will explore: The Independent Advantage – Why Collaboration Is the New Competitive Edge. You’ll hear from local independent agencies (and fellow BCI members) Flight Feather and Mr B & Friends about how collaboration can open new opportunities, expand capabilities, and help you compete more effectively.
Bristol Creative Industries Members’ Lunch
12.30pm
-2.30pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
BCI Networking
The BCI members’ lunch is an opportunity for a small group of members to connect and exchange information about their businesses. The BCI team chair and host the session which is open to all current members.
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