We recently launched a new specialist MSc in Digital Marketing and are currently teaching our first cohort of students from around the world. The course trains postgraduate students in various digital marketing techniques as well as looking at the latest research in this field. Next year, the final project for these students will see them proposing and pitching a whole campaign of digital marketing activity in teams of 4 or 5.
We are currently looking for real businesses for the students to pitch their work to. Ideally, you would explain the nature of your business and marketing requirements to the students in early 2020. The students would then respond with a pitch in May 2020. Their pitches would include an outline website, search strategy, social media strategy, and e-commerce strategy.
If you have a project or business that would suit this pitch, please contact me for a further discussion at tom.bowden-green@uwe.ac.uk.
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