Arnolfini has announced a new strategic partnership with Bristol-based creative agency Fiasco, marking an ambitious new chapter for one of the UK’s leading institutions for contemporary arts.

The partnership comes at a pivotal time as Arnolfini embarks on a major transformation programme designed to strengthen its cultural impact and future growth ambitions.

The organisation has delivered a series of significant strategic and commercial milestones over the past year, including new hospitality partnerships, digital transformation initiatives, and sustainability improvements.

Fiasco’s appointment marks an important step in communicating Arnolfini’s renewed vision and strengthening its distinct position within Bristol’s and the UK’s contemporary arts landscape.

Known for its distinctive work across the cultural and creative sectors, Fiasco will develop a new visual identity for the iconic cultural institution. The identity will reflect Arnolfini’s ambitions to become more open, visible and connected to wider audiences, while celebrating the diversity and creativity of Bristol’s cultural scene.

Alongside a new visual identity, Arnolfini is preparing to launch a new membership scheme, develop a new website and ticketing platform, and reimagine key public spaces within the building ahead of hosting the British Art Show in 2027: the UK’s largest touring exhibition of contemporary visual art.

The partnership comes at a landmark moment for Arnolfini, as the organisation marks 50 years in its iconic harbourside home, Bush House, while looking ahead to its next phase of development. Membership growth and the delivery of more connected experiences across every touchpoint will be a key future focus.

Neil Commander, Chief Commercial Officer at Arnolfini: “Partnering with Fiasco marks an important moment in Arnolfini’s evolution as we shape the next chapter for the organisation and reaffirm our role within Bristol’s dynamic cultural landscape. From the outset, Ben and the team demonstrated a deep understanding not only of Arnolfini’s heritage and purpose, but of our place within the city’s wider creative ecology.

This work goes far beyond developing a new visual identity. It is about articulating who we are and where we are heading – strengthening connections with audiences locally and internationally, increasing visibility and access, and ensuring every experience of Arnolfini reflects the ambition, openness and relevance of our creative programme.

This partnership reflects our belief in the power of creativity and collaboration to drive cultural impact and represents an important step in building a more connected, resilient and future-focused Arnolfini.”

The appointment also marks a significant milestone for Fiasco. Co-founders Ben Steers and Jason Smith launched the agency from an incubator space in Bush House in 2010, making the opportunity to work with Arnolfini a notable full-circle moment.

Ben Steers, Co-founder & Executive Creative Director: “Arnolfini has always been a special place for us. Long before we started the agency, it was a space that made creative ambition feel possible — somewhere that connected us to a wider creative community and shaped our understanding of what culture and creativity could do.

To now partner with Arnolfini at such a pivotal moment in its evolution feels incredibly meaningful. It’s a cultural icon in Bristol, and one on the cusp of an exciting new chapter. There’s a natural alignment between our shared ambition, our belief in the power of creativity, and our deep connection to the city where this journey began for us. It’s a real privilege to be part of what comes next.”

As Bristol continues to evolve as one of the UK’s key creative hubs, this partnership offers an exciting opportunity to help shape a more visible, inclusive and connected future for the city’s cultural landscape.

Fiasco is a brand and digital agency blending strategy and creative craft to move businesses forward with feeling. Past clients include renowned cultural institutions such as Nederlander Theatres, National Trust, Channel 4, Good Energy, Pinewood and Vertical.
fiasco.design

Founded in 1961, Arnolfini is Bristol’s international centre for contemporary arts, presenting an ambitious programme of visual art, performance, dance, film and music. A pioneering public space for arts and learning, Arnolfini is committed to offering innovative, inclusive and engaging experiences for all.
arnolfini.org.uk

About Fiasco

We blend brand and digital to move businesses forward with feeling. B Corp certified.