This session will be led by founding partner, Martyn Jones, and aims to introduce beginners to the basics of market research. It introduces the essential concepts and tools required to conduct effective market research, including defining research objectives, developing research questions, selecting research methods and a basic understanding of how to conduct market research to support decision-making in business.
By the end of this masterclass, participants should be able to:
The session will be delivered at Ragdoll’s Clifton office, from 10 – 11am on Wednesday 19th July. Arrival from 9.45am.
This will be suitable for Account Executives, Account Managers or Planners with less than 3 years agency experience. After the session, participants would be provided with a copy of the slide deck from the day, plus ongoing access to a researcher for any questions arising.
About Martyn
Martyn Jones is the founding partner of Ragdoll, a leading research and commercial intelligence business. Before that, he worked for almost 10 years in insight and planning roles at an advertising agency and then Client side.
Ragdoll are a team of 10 people who started in Bristol 20 years ago this year. They have the pleasure of working with a range of fascinating Clients, locally, nationally and globally. The work they undertake sits at the very heart of creative and strategic decision making, and they have been involved in some of the world’s largest brands at either the very start of their journeys, or at significant crossroads.
Tickets
Tickets are exclusively for BCI members and are priced at £25+VAT. Book your place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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