JonesMillbank, Bristol-based video production company, worked with Matter to help launch a Kickstarter campaign for their product, Gulp; the world’s first microplastics filter for washing machines.

Every time we do our laundry, up to 700,000 microfibres are released from our washing machines and pumped into our waterways.

Gulp captures these microplastics before the ocean does.

It’s the first, sustainable, long-lasting solution, with zero additional filter costs and no disposable parts.

JonesMillbank worked with Matter’s team, including Founder Adam Root and Product Director Lucas Horne to bring Adam’s story and Gulp’s technology to an audience across Kickstarter and social.

“Working closely with the team at Matter was a great experience; it’s always nice to work with a client who are open to and trustful of your ideas” said Russell Jones, Director at JonesMillbank, who was also scriptwriter and assistant director of the production.

“The fact that the story and product is green-purposed and aligned with our strategy and net zero credentials was a benefit to boot”.

Lucas Horne, Product Director at Matter said “JonesMillbank did a fantastic job in pulling together a compelling creative that really told the story of Gulp and Matter’s development in a captivating way and the campaign was fully funded in under 30 minutes.”

You can view and back the campaign at www.kickstarter.com/projects/aroot/gulp-self-cleaning-washing-machine-microplastic-filter and view the campaign content at jonesmillbank.com/work/matter/gulp-kickstarter.

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JonesMillbank are a passionate full-service video production company

They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.

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About JonesMillbank

We're a full-service video production company creating award-winning videos, TV commercials and animations. We work in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before they were buzzwords.