Join Inkwell founder Chris Goodfellow to understand how to create content that demonstrates expertise and builds trust, and helps push people through the sales funnel. The webinar is a practical session that will help you get the most out of your investment in content marketing.
Key takeaways:
1. Developing your personas to make your content more engaging
2. Creating a word bank that supports your brand guidelines
3. Making your tone of voice guidelines accessible to your team
This session is open to all, but will be particularly useful for those in a senior marketing position.
About Chris
Chris is the founder of Inkwell, which helps companies market to small business owners through content marketing. The agency works with clients like PwC, Innovate UK and Enterprise Nation. Chris believes great B2B content elevates everyday experiences. It doesn’t just look good – it’s practical, accessible and gets to the heart of what it means to run a business.
> See Inkwell’s member profile here
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.
Register for your free place Next webinarBristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Adobe’s Creative Cafe Bristol
12pm
-4pm
Harbour Kitchen, Harbour Hotel Bristol, 53-55 Corn Street, Bristol, BS1 1HT
Open Event
This is a portfolio review pop-up ran by Adobe for the next generation of creatives.
Pop by and have your portfolio reviewed by a friendly design pro! Everyone who RSVP’s will get a review slot; each slot will be approximately 15 minutes.
Winning trust with words: How to build credibility with strategic SEO
9.30am
-10.15am
Online via Zoom
Webinar
How can you demonstrate your value to potential clients, while also meeting the ever-changing demands of Google? Instilling trust can help with both.
For B2B websites, trust is crucial to increasing traffic and conversions. This is why a strategic approach to SEO can be key to your success.
Join Stratton Craig’s Head of Digital & SEM, Laura Coles, and Account Director, Helen Procter, on 9 May, 9.30am – 10.15am (BST), for a webinar that will demonstrate how you can win trust with words online.
MendEarth: Bridging Climate Action & Communities
5.30pm
-8.30pm
Malcolm X Community Centre, 141 City Road, St Paul's, BS2 8YH
Panel Discussion
Mark your calendars because something exciting is coming your way! If you’re between the ages of 16 and 30, we’ve got an event tailor-made for you. Get ready to dive deep into the pressing issues of climate change and sustainability at our dynamic and engaging gathering.