Digital Marketing Futures Discusses is a series of in-depth conversations about the future of digital marketing with those creating it.
Continuing a three-part series on the future of Conversion Optimisation, for this session we’re joined by Nicholas Aramouni & Tan Nguyen, both UX Researchers at global remote user testing platform, Userlytics.
Why Conduct International User Testing?
Faced with increasing competition, many more businesses than ever before are going global to achieve their growth ambitions. But what works domestically isn’t guaranteed to deliver internationally, across diverse countries and cultures.
Together they chat about…
• The business impact of international user testing
• The difference between conducting user testing domestically vs. overseas
• Three things you should consider when user testing internationally
Wake Up Call: 3 points to consider when deciding to trade as a sole trader or a limited company
8.15am
-8.45am
Online
BCI Webinar
Do you keep ‘umm-ing’ and ‘ahh-ing’ whether to trade as a sole trader or a limited company? It this webinar, Yarka Krajickova will help you make that decision a little easier. There is about 5 elements to consider to make such a decision, and she’ll cover 3 which are the most helpful.
Register to listen in for free on Friday 18th October!
Legal Surgery with Rebecca Steer
2pm
-4pm
Online
BCI Legal Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for legal advice in September, October and November. These sessions are with Rebecca Steer, an award winning business lawyer, long-time advisor to tech and creative digital businesses and friend of BCI.
Practical leadership lessons from the creative frontline: an online keynote with Stephen Page
12.30pm
-1.30pm
Online
BCI Keynote
In this online Keynote, Stephen Page, Chair of Faber & Faber, will draw on more than 20 years leading, chairing and being a board member of creative and cultural organisations to examine key aspects of leadership at all levels in the creative sector. Attendees can expect to hear stories from the frontline of the creative sector through the last three decades, and to come away with practical ways to think about challenges associated with leading within businesses in the fast-moving creative and cultural sector.
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