The IPA’s Continuous Professional Development (CDP) accreditation is the yardstick against which the UK’s best Agencies are measured and awarded, recognising exceptional investment in employees’ professional development.

In 2021, amid the changing working practices of the global pandemic, we took the opportunity to re-examine what CPD means within Bray Leino. Yes, it is a powerful tool to help deliver business objectives, but more than ever we witnessed the direct link between achieving our commercial goals and the happiness and engagement of our people. And in a year when our focus simply had to be on wellness and well-being we were reminded that personal learning and growth is every bit as much tied to continual development as the professional variety. The full extent of our CPD programme – from apprenticeships and mentoring to ongoing reviews and enhanced training packages – is outlined in our IPA CPD submission booklet, Room to Grow.

The IPA described Room to Grow as “an extremely comprehensive and thorough submission from an Agency which places CPD at the heart of everything they do. Senior leaders show an impressive commitment to learning and development and their staff in turn benefit from a rich variety of training programmes and initiatives.”

We would like to acknowledge that the degree to which CPD was made possible remotely was the speed with which so many providers went online. The agility of providers – not least the IPA – was tremendous and provided us access to an enhanced range of training content. And our Agency’s existing CPD culture meant we were in the best possible position to take advantage of these new opportunities.

Kate Cox, CEO, says: “Our people are our business, personal development and earning are fundamental to our identity. On top of the individual training our people have undergone, we as a business have learnt some valuable lessons from the last two years, proving there’s always room to grow.”