In a recent survey by Adobe, nearly 60% of UK shoppers said they would switch to brands that better represent the values they hold dear. A huge 87% said that their values play a greater role in how and where they choose to spend their money. In line with their values, 40% of shoppers are actively seeking out sustainable, environmentally responsible brands.
In this meetup we will ask our panel, what does a good brand look like in this area? And how can businesses build strategies, that will see them move in the direction of being more socially and environmentally responsible? We’ll also explore how customers can be sure that the claims of an online retailer aren’t just greenwashing and how retailers can ensure that their products meet the criteria of the standard they set for themselves along the entire value and supply chains.
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Rebel Meetups by Dffrnt
6pm
-8.30pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Meet-Up
The company previously known as ‘Yena’, Dffrnt introduces you to its free founder & creator meetups!
Their classic format remains for the Bristol events with Dffrnt founder Ash Phillips hosting a casual networking atmosphere at the original home of Dffrnt’s very first meetup – The Square Club.
Bristol Creative Industries freelancer networking drinks
5.30pm
-8pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
BCI Networking
Come along to our freelancer networking drinks at The Square Club…. widen your networks, make new connections, discuss common problems, and discover potential opportunities for collaboration. Free for BCI members!
AI-Enhanced PR: Embracing the Technology of Tomorrow
9.30am
-10.30am
Online
Webinar
Join Purplefish and guests for an insightful webinar event, exploring our latest whitepaper, AI-Enhanced PR: Why Blending Tech with Human Creativity is the Future. Discover how AI’s rise in 2024 has revolutionised PR and learn how to leverage this technology in your communication strategies without losing the invaluable human touch.