Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
Buy Tickets
We are working to establish inclusive marketing as the industry standard worldwide.
Sustainability in Business – Online Lunch & Learn
12.30pm
-1pm
Online
Webinar
A practical introduction to sustainability in business
Rules of Engagement: Capturing events on social & how to train your developer
6pm
-7.45pm
Desklodge, 2 Redcliffe Way, Bristol BS1 6NL
Networking
Join for an evening of chitchat about social media, and how to get better results from communicating with your website developer.
Wake Up Call: When AI kills the click, what comes next for SEO?
8:30am
-9am
Online
BCI Webinar
As AI overviews, zero-click results, and platforms like ChatGPT continue to reshape how people find and trust brands online, find out how leading brands are adapting to maintain relevance across the entire digital ecosystem.
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