Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
Buy TicketsWe are working to establish inclusive marketing as the industry standard worldwide.
Bristol Surf Cinema presents Point of Change
14:00
-16:40
Watershed, 1 Canons Road, Harbourside, Bristol BS1 5TX
Film
Support and networking event for freelancers with the Film and TV charity
18:30
-20:30
The Square Club, Bristol BS8 1HB
Networking
How to build a strategy to win new business
10am
-11:30am
Six Agency, 16 Oakfield Road Clifton BS8 2AP
BCI Workshop
Gain insights into new business best practise in the UK, get a healthcheck on your processes from proposition to pipeline, and identify the key drivers of high-performance machines.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationNotifications