Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
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We are working to establish inclusive marketing as the industry standard worldwide.
Project Management: Fundamentals
10am
-4pm
Filwood Green Business Park, Filwood Park Lane, Bristol BS4 1ET
Course
This course is aimed at those with little or no experience of project management. It covers the key elements of the project management cycle, and includes project management planning, scheduling and resource management.
Skills Bootcamp – Team Leader
10am
-4pm
Filwood Green Business Park, Filwood Park Lane, Bristol BS4 1ET
Course
Are you looking to give yourself the essential skills require to manage and lead? This bootcamp is designed around building the fundamental skills required to step up into a leadership role.
Skills Bootcamp – Project Management Qualification
10am
-4pm
Filwood Green Business Park, 1 Filwood Park Lane Bristol BS4 1ET
Course
Do you work in project management but don’t have a formal qualification? This course will give you the skills in developing and planning projects, managing people and projects, and preparing for change.
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