Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
Buy TicketsWe are working to establish inclusive marketing as the industry standard worldwide.
Rebel Meetups by Dffrnt
6pm
-8.30pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Meet-Up
The company previously known as ‘Yena’, Dffrnt introduces you to its free founder & creator meetups!
Their classic format remains for the Bristol events with Dffrnt founder Ash Phillips hosting a casual networking atmosphere at the original home of Dffrnt’s very first meetup – The Square Club.
Bristol Creative Industries freelancer networking drinks
5.30pm
-8pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
BCI Networking
Come along to our freelancer networking drinks at The Square Club…. widen your networks, make new connections, discuss common problems, and discover potential opportunities for collaboration. Free for BCI members!
AI-Enhanced PR: Embracing the Technology of Tomorrow
9.30am
-10.30am
Online
Webinar
Join Purplefish and guests for an insightful webinar event, exploring our latest whitepaper, AI-Enhanced PR: Why Blending Tech with Human Creativity is the Future. Discover how AI’s rise in 2024 has revolutionised PR and learn how to leverage this technology in your communication strategies without losing the invaluable human touch.