The rapid growth of eCommerce over the past year has presented retailers and brands with a welcome opportunity for success online.
But as we move toward a post-pandemic world the risks also increase. Merchants need to remain visible to be profitable and to consolidate the gains of the last 12 months.
Those selling across multiple channels will know the importance of up-to-date product listings, including prices, descriptions, images, and availability.
The accuracy of those listings, however, is only as good as the data feed. These are the building blocks of onsite and offsite digital sales channels, but they’re often neglected, resulting in reduced product visibility and missed sales opportunities.
In this 60-minute webinar, we dive into the basics of feed management and explore the advanced optimisation tactics that will make your data feeds your key engine of eCommerce growth.
Joined by our partners at Intelligent Reach, you’ll learn about…
DATA QUALITY
– The damaging impact of poor data feeds and its influence in Product Level Advertising
– What a high-quality data feed looks like and its impact on product performance
– The importance of speed, scale and accuracy in product data optimisation
– How to combine performance metrics and product data for optimal success
DATA EXPERIMENTATION
– Dos and Don’ts
– Can a word make a huge difference?
– How to understand your buyers and capitalise on trends/seasonality
Digital performance marketing, analytics & consultancy for growth-minded brands.
Wake Up Call: 3 points to consider when deciding to trade as a sole trader or a limited company
8.15am
-8.45am
Online
BCI Webinar
Do you keep ‘umm-ing’ and ‘ahh-ing’ whether to trade as a sole trader or a limited company? It this webinar, Yarka Krajickova will help you make that decision a little easier. There is about 5 elements to consider to make such a decision, and she’ll cover 3 which are the most helpful.
Register to listen in for free on Friday 18th October!
Legal Surgery with Rebecca Steer
2pm
-4pm
Online
BCI Legal Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for legal advice in September, October and November. These sessions are with Rebecca Steer, an award winning business lawyer, long-time advisor to tech and creative digital businesses and friend of BCI.
Practical leadership lessons from the creative frontline: an online keynote with Stephen Page
12.30pm
-1.30pm
Online
BCI Keynote
In this online Keynote, Stephen Page, Chair of Faber & Faber, will draw on more than 20 years leading, chairing and being a board member of creative and cultural organisations to examine key aspects of leadership at all levels in the creative sector. Attendees can expect to hear stories from the frontline of the creative sector through the last three decades, and to come away with practical ways to think about challenges associated with leading within businesses in the fast-moving creative and cultural sector.
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