Paul Feldwick worked for over thirty years at the legendary creative agency, Boase Massimi Pollitt, later part of the DDB network. His latest book, Why Does The Pedlar Sing? examines what ‘creativity’ really means in advertising. Although we’ve often been told by the gurus of advertising that ‘selling is a serious business’ and ‘people do not patronise a clown’, all the evidence of history shows this is wrong, and that brands have always achieved fame and fortune by using the devices of popular culture and entertainment.
So, why are today’s agencies apparently so resistant to creating work that’s famous and popular? And what should we do about it? Join us for this lunchtime Keynote on Wednesday 28th April to find out.
In 1974 Paul joined Boase Massimi Pollitt, a rising London advertising agency already famous for several popular campaigns including the Smash Martians and the Cresta Bear. He stayed there for over thirty years, mainly as an account planner. By 1988 he was heading up the planning department and he later became Worldwide Brand Planning Director for DDB (who’d acquired BMP in 1989). Since leaving the agency world in 2005, Paul has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Masters degrees from the University of Bath School of Management (Responsibility & Business Management) and Ashridge Business School (Organisational Consulting).
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Wake Up Call: Why a brand is more than just a logo
8.30am
-9am
Online
BCI Webinar
It’s a common misconception that ‘brand’ refers to a logo, or at most, a logo and a colour palette. While this is certainly an integral part of a brand, it is only a tiny component that barely scratches the surface. Register to listen in for free about all things branding with Sarah Lawrence on Friday 3rd May!
Adobe’s Creative Cafe Bristol
12pm
-4pm
Harbour Kitchen, Harbour Hotel Bristol, 53-55 Corn Street, Bristol, BS1 1HT
Open Event
This is a portfolio review pop-up ran by Adobe for the next generation of creatives.
Pop by and have your portfolio reviewed by a friendly design pro! Everyone who RSVP’s will get a review slot; each slot will be approximately 15 minutes.
Winning trust with words: How to build credibility with strategic SEO
9.30am
-10.15am
Online via Zoom
Webinar
How can you demonstrate your value to potential clients, while also meeting the ever-changing demands of Google? Instilling trust can help with both.
For B2B websites, trust is crucial to increasing traffic and conversions. This is why a strategic approach to SEO can be key to your success.
Join Stratton Craig’s Head of Digital & SEM, Laura Coles, and Account Director, Helen Procter, on 9 May, 9.30am – 10.15am (BST), for a webinar that will demonstrate how you can win trust with words online.