There are more businesses online today than there have ever been, and new companies are launched every day. With all this noise, it’s never been more important to have an effective digital marketing and PR strategy if you want your brand to stand out amongst the competition.

In our article, we explore the top 6 things you need to know to boost your visibility online. A robust, well-developed digital PR and marketing plan should be cohesive, straightforward, and easy enough to understand so that everyone in your organisation can wrap their head around it and see what common goals you’re headed towards with your communications.

This guide takes a closer look at the main pillars of a good digital strategy, which consists of: 

1. Content marketing – what it is and why it matters
2. The advantages of pay-to-play media options
3. Social media amplification and its role in your marketing and PR
4. Why it’s worth considering Google Ads
5. The importance of building strong backlinks
6. Influencer marketing as a way to connect with your audience

It is important to develop an integrated campaign that helps to evaluate and map out your route to the target market, as well as your content strategy across the different owned and non-owned channels. Your owned channels must be in order first, and ready for traffic that is driven to your site – organic off-page optimisation comes next, and you can then follow this up with paid opportunities. Head over to our website for the full in-depth guide to boosting your digital marketing and PR efforts.

About OggaDoon

OggaDoon specialises in guerrilla communications and marketing to gain you reach.