Cut forward to 2023, and we simply can’t get enough of it. We’re averaging a lengthy 95 minutes a day on TikTok, using YouTube to answer 1 in every 4 search queries, and collectively uploading 82 years of video content to YouTube daily. So, if you’re not doing everything in your power to make video work for your brand, you’re missing out on a sizeable opportunity.
Video can be used to suit a wide range of different formats and styles, from short-form social media content to long-form documentaries, making it a highly versatile medium that can be tailored to specific brand objectives. But with video being so widely consumed, we’ve grown to become connoisseurs of the moving image. Consumers have no time for slow starts, are becoming easily distracted, and can sniff out branded content a mile off. This shift in behaviour directly factors into the way that leading brands now develop their video content and should also factor into how you develop your own.
We’ve delivered short and long form video for high calibre clients across a variety of global markets. If you’re looking to leverage great video content for your brand, drop us a line today and let’s talk. No strings.
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