Yeo Valley Organic, Britain’s largest organic dairy brand, is returning to TV screens this month after a decade, with a campaign driven by its lead creative agency, McCann – out of their Bristol office.
The new TV spot lands the line: ‘Delicious is at the heart of everything we do.’ Presenting the journey from farm to fridge through beautifully crafted scenarios at Yeo Valley Organic’s own founding farm in Somerset, the creative identifies heart shapes in nature: from a murmuration of starlings to the markings on a cow, it celebrates the truth that healthy, organic food is a pure and unadulterated pleasure, and that when you respect nature, and farm organically, it rewards you with delicious goodness.
Yeo Valley Organic Brand Director Niall McKee said: “This is a very exciting time for Yeo Valley Organic as we return to TV screens after a decade. It was time to reconnect with our audience and remind them who we are and what we stand for. Our new ad emphasises why nature is a source of eating well, by connecting our passion for the land and the natural world to a rich taste experience. Building brand awareness by highlighting our regenerative organic farming credentials in a bid to stay top of mind throughout consumers’ path to purchase.
Zane Radcliffe, McCann Bristol’s ECD, added: “It’s an honour to be entrusted with a brand like Yeo Valley Organic and the heart script is a beautiful, visual celebration of both nature and the love that goes into every delicious spoonful, drop or pot.”
A 30-second format on ITV VOD is currently running as part of the ITV backing business programme, an initiative developed to help keep British businesses moving by working with agency partners. It is also supported with 40 and 10-second formats running online and across social.
Credits:
Art Director: Emily Cuthbert
Senior Account Director: Francois d’Espagnac
Senior Account Manager: Abbey McGrane
Senior Producer: Sam Debock
Head of Production: Charlotte Hopkins
Managing Partner, Strategy: Sarah Warewinter
Production Agency: Chief
Director: Olivier Richomme
Media Agency: Fridays at Nine
For more information on McCann Bristol, visit: www.mccannbristol.co.uk. For further details on Yeo Valley, go online to: www.yeovalley.co.uk.
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