This article has previously appeared on the ADLIB Blog.

As part of the ‘Women in Design’ blog, we spoke with Kirsty Grafton, founder of Graft Creative.

Kirsty discusses balancing family life with running her own business, her passion for meaningful design, and the challenges she’s overcome as a female designer.

Could you please introduce yourself as well as your Background?

I’m Kirsty Grafton, I’ve been working for myself as Graft Creative for the last three years. Before working for myself, I worked at design agencies around Sheffield and Leeds for a decade, and also as an in-house designer for a university for a couple of years.

I initially wanted a career in design because it seemed like a perfect balance of creativity and logic. At school, my favourite subjects were always maths and art – it might seem like an unlikely combination, but I love how design uses creativity to solve problems and create clarity.

I’m a married mum of one, enjoying the challenge of balancing family life with running my business, as well as fitting in as much travel and socialising as possible!

Since going freelance a few years ago I have gradually specialised more and more in working for the charity sector. Typically, I work with medium-sized charities that have limited design capacity in-house. Particularly, I love working collaboratively on their campaign designs, brand development, and bringing to life often quite hefty documents like impact reports. I love working with organisations with heart, making positive change in the world.

In your opinion, what unique perspectives or contributions do you think women bring to the design industry?

I think every woman is a unique being and brings her own experience and knowledge to the table. Some of the most inspiring women I’ve worked with have the attitude of getting cracking with work, being proactive and always pushing things forward. I also really respect any person who is straight-talking but without an ounce of ego or bravado. Someone who can empathise with everyone’s perspective, acting as a true team player by giving everyone in the room a platform to speak.

What is the 1 thing that you’d like to pass on to your peers as well as the future generation of talent within your sector?

Your style, preferences and opinions are as valid as anyone else’s. Just because your designs don’t fit into the ‘cool’ box, aren’t the latest ‘trend’, or look a certain way, doesn’t mean they should be discounted. It’s important to stay inspired by external influences, but also to be true to yourself. Keep pushing what you’re doing and trust your gut and opinions.

Have you encountered any specific challenges as a female designer, and how did you overcome them?

I found the transition to being a parent in the design industry a particular challenge. I really loved my previous agency role, particularly how sociable it was, but I just couldn’t see how the two worlds of parenting and agency life could comfortably co-exist.

Agency life often means being very responsive to clients’ needs, meaning that work can often land at the last minute, or jobs can take longer than planned. At the agency, my role was full-time – and I was concerned that if I returned part-time to the agency then I might miss out on the meatier projects because of being less responsive. I wanted to ensure I still got to work on creative, rewarding jobs, but respecting my boundaries and parenting balance.

Unfortunately, agencies were not designed to work alongside flexible working when I needed it, and I hope that this is now starting to change with the flexible working bill coming into place.

I would say to anyone in a similar position – remember that you don’t have to stick with the same setup forever. You can go back to work part-time, and then increase your days as your children grow or your situation develops. Don’t worry that your work-life decisions will define you forever. In reality, the period of having a young child or children is relatively short compared to your long working life.

However! Having said that… I think stepping out on my own was one of the best decisions I’ve ever made. I am naturally risk-averse so wouldn’t have made that step unless circumstances forced my hand, but I love the feeling of working with the clients I want to, planning my own time, and being in control of my own business and output.

What is your take on the importance of role models?

I’m sure the quote ‘If you can’t see it, you can’t be it’ has been brought up in this series before?! I think having women at all levels in the design industry is important for the next generation of designers to feel it is the right industry for them and that they can make valuable and meaningful contributions.

It’s a shame that over my experience in the design industry, I’ve not worked directly with many women who’ve progressed past management to leadership positions.

Personally, I don’t envision management as being part of my future, but I still think I would have benefitted from being around more women at the entry-level of my career. Agencies would benefit from having more women steering the ship, signalling to young women who are just starting out in the design industry that they will be taken seriously and can aspire to the senior levels in the future.

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If you’re inspired by the stories and wisdom shared in our ‘Women In Design’ series and would like to contribute your own experiences, we’d love to hear from you. Creatives at all levels, please email us and your story could be the next we feature.

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