Why you should spill the beans to your PR agency
originally posted to www.carnsight.com
Let’s talk about something that’s essential but often overlooked: being totally open with your PR agency. Yep, we’re diving into the reasons why it’s crucial to let your PR agency in on not just your wins and strengths, but also the challenges your facing and the things you’re not so proud of (before they become a crisis!)
Whether it’s a recent hiccup in customer service, a product that didn’t quite hit the mark, or internal challenges, your PR team needs the full picture to craft authentic and effective strategies. Without all the pieces of the puzzle, even the best comms strategy is going to have holes and contradictions. Remember, your PR agency isn’t just there to make you look shiny and good, they’re there to build trust and credibility.
No one likes to think about potential crises, but they’re a reality in the business world. Being proactive rather than reactive can make all the difference. When your PR agency is in the loop about potential weak spots or areas needing improvement, they can help you develop a solid crisis management plan. This means if something does go wrong, you’re not scrambling to do damage control; instead, you have a well-thought-out plan ready to go.
We’ve written a whole blog specifically on crisis management. So, for more on this point, have a read – https://www.carnsight.com/2020/12/03/crisis-communication/
When your PR agency has a comprehensive understanding of your business, including areas that need improvement, they can develop strategies that are tailored to your unique business. This isn’t a one-size-fits-all approach. It’s about creating campaigns and communications that align realistically with your brand.
Next time you’re hesitating to share a challenging situation with your PR agency, remember that they’re your allies. They’re there to support you, to help you navigate challenging times and to celebrate your successes. By being open and transparent, you’re not just improving your PR strategy; you’re building a brand that’s resilient.
At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.
