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Why Good Navigation is So Important in Web Design

28th April 2023

‘User experience’ is a term you may be familiar with. It’s a term that’s frequently used in the context of web design, and for many good reasons. A user’s first impression of your company can make or break their perception after they visit your website. The navigation of the website is another crucial component of the user experience. Learn more about the significance of navigation in web design and what to look for in a web design firm that prioritises strong navigation by reading on.

What is Navigation in Web Design?

The term “navigation” describes how a user navigates a website. It has buttons, menus, and links that users may utilise to access the site’s various pages and functions. The navigation of a website functions essentially as a map for users.

Why is Good Navigation So Important?

As you will see in the reasons listed below, navigation should be given priority in web design.

1.     Improve the User Experience

The user experience is important when it comes to web design, as was already established. A professional web development company is aware that effective navigation enables people to quickly access the information they are looking for on a website. If a user can’t quickly and easily locate what they’re looking for on your website, they’ll probably leave and never come back. On the other hand, users are more likely to interact with the website and perhaps even make a purchase when they encounter smart, user-friendly navigation.

2.     Boost SEO

The practise of improving a website to appear higher on search engine results pages (SERPs) is known as search engine optimisation (SEO). It should always come first when selecting a UK web development company. Since search engines use it to crawl and index the site’s pages, effective navigation is essential for SEO. The navigation of a website might make it difficult for search engines to comprehend the site’s structure when it is disorganised or unclear. The ranking of the website may suffer as a result.

3.     Improve Accessibility

Accessibility should be taken into account while creating websites. When a website provides clear navigation, people with disabilities—like those who use screen readers to navigate the site—will find it easier to use. Always work with a web design company that is aware of how well-organised and labelled websites are simpler for screen readers to traverse.

4.     Reduce Bounce Rate

The amount of visitors to your website that leave without interacting with it is referred to as the “bounce rate.” A high bounce rate frequently indicates that users are having problems accessing the website. Users can locate what they’re looking for more easily when the navigation is improved, which also boosts engagement and lowers the bounce rate.

5.     Boost Conversions

The basic objective of a website is to turn visitors into paying clients. By making it simpler for visitors to carry out desired actions, such filling out a contact form or finishing the checkout process, effective navigation can play a significant role in this.

A successful website must have effective navigation since it affects a number of variables, including user experience, accessibility, and SEO. It’s crucial to pick a web design company that prioritises and sets a high value on effective navigation.

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Leading Bristol SEO Company BrisTechTonic offer affordable and professional SEO services for small businesses. I'm Chris, and SO not an SEO Agency in Bristol. I help small businesses in Bristol and beyond gettting found in search results.

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