What is Domain Authority and how do you improve it?

3rd January 2023

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What is Domain Authority?

Domain Authority is a metric that details how likely your website is to rank in search engine results. The metric is on a scale factor of 0-100.

You need to have a knowledge of many factors that play a part in this to understand how this is calculated. The most important factor is a backlink that points to your domain (inbound links)

Your backlink profile is a key player in the performance of your Domain Authority. Sites with more backlinks are far more likely to have a higher Domain Authority rating.

You’d think the higher your score is, the better you’re doing overall, wouldn’t you? But it’s not all based on this. It’s more a case of knowing how your doing in comparison to your competitors! You want to outrank these companies who you compete to win business on by having important keywords for your industry.

What helps improve your Domain Authority?

So, how do you improve your Domain Authority?

First, let’s look at the key factors in more detail that populate the Domain Authority.

  1. Write key word focused content – Filling your content with strong keywords will help other sites find you which will hopefully bring links back to your site. Remember to share this keyword heavy content on your social media channels too to cast your net even further.
  2. Digital PR / Invest in PR– Digital PR is a tactic used by PR professionals and marketers to increase a brands online presence. A measurable strategy that drives brand awareness, links which boost rankings, social followers and engagements as well as traffic to your website. Obviously, improving your on- page SEO is always a great and worthwhile task, it won’t directly impact on your Domain Authority. Here at Carnsight Communications, we can get your company featured by the right publications and at the right time for your business. This will earn you links and get your company out there through press coverage, and will in turn improve your Domain Authority ranking.
  3. Backlinks – As mentioned above, these are links that point to your domain. They are links from one website to another page or website and are essential for SEO. Pages with a high number of backlinks usually have high organic search engine rankings.
  4. Off-page SEO – This refers to all the activity that takes place away from your website, which determines where you rank within the search engine results pages (SERPs). Optimising for off-site SEO ranking factors is crucial for improving the relevance and authority of your website.

Evaluating the Domain Authority metrics

When it comes to evaluating our PR strategies, we use metrics on Domain Authority for each campaign we do. It’s a key part of our process. To do this, we use a platform called Coverage Book that breaks down key information from each piece of coverage.

You the want to be able to feedback on results achieved, right? So with the correct tracking in place and thorough planning you’re able to see many useful metrics. The estimated views on each piece of coverage. The unique number of visits per coverage and the publication Domain Authority ranking.

It’s an essential metric to monitor the success of the Digital PR campaign.

Approaching Digital PR with measurement in mind, provides actual results that can be used by PR teams and the clients allowing learnings on both sides.

Coverage with a trackable link in to a publication with a high domain authority ranking will increase the page ranking and SEO authority of the clients website. Meaning they will be ranked higher in search engines as well as pointing people to their site.

Want to understand a little more about your SEO Strategy? We have a great blog post that helps you write an SEO-friendly blogpost. Take a look here for more details.


About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.

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