Originally posted on: www.carnsight.com
Domain Authority is a metric that details how likely your website is to rank in search engine results. The metric is on a scale factor of 0-100.
You need to have a knowledge of many factors that play a part in this to understand how this is calculated. The most important factor is a backlink that points to your domain (inbound links)
Your backlink profile is a key player in the performance of your Domain Authority. Sites with more backlinks are far more likely to have a higher Domain Authority rating.
You’d think the higher your score is, the better you’re doing overall, wouldn’t you? But it’s not all based on this. It’s more a case of knowing how your doing in comparison to your competitors! You want to outrank these companies who you compete to win business on by having important keywords for your industry.
First, let’s look at the key factors in more detail that populate the Domain Authority.
When it comes to evaluating our PR strategies, we use metrics on Domain Authority for each campaign we do. It’s a key part of our process. To do this, we use a platform called Coverage Book that breaks down key information from each piece of coverage.
You the want to be able to feedback on results achieved, right? So with the correct tracking in place and thorough planning you’re able to see many useful metrics. The estimated views on each piece of coverage. The unique number of visits per coverage and the publication Domain Authority ranking.
It’s an essential metric to monitor the success of the Digital PR campaign.
Approaching Digital PR with measurement in mind, provides actual results that can be used by PR teams and the clients allowing learnings on both sides.
Coverage with a trackable link in to a publication with a high domain authority ranking will increase the page ranking and SEO authority of the clients website. Meaning they will be ranked higher in search engines as well as pointing people to their site.
Want to understand a little more about your SEO Strategy? We have a great blog post that helps you write an SEO-friendly blogpost. Take a look here for more details.
At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.