Omni Productions has been appointed by AXA to develop a global, video-led workplace training programme to help organisations better support employees affected by domestic and sexual violence.

Built around drama-led films and expert interviews, Safe Spaces translates complex subject matter into accessible training for employees across multiple markets. Omni led the creative development from research and scripting through to production, shaping the narratives to be engaging, human-centred, and effective for global workplace training.

The programme builds on AXA’s long-standing ‘We Care’ initiative and its commitment to employee protection. Domestic and sexual violence affects millions of people each year, with the workplace often serving as a safe space outside the home. In England and Wales alone, an estimated 2.3 million people experience domestic violence and abuse annually, placing employers in a unique position to recognise warning signs and offer support.

The campaign is built around the Recognise, Respond, Refer (3R) framework, which underpins the films and learning content. Rather than focusing on awareness alone, the programme demonstrates what action looks like in real workplace situations to help employees recognise signs of abuse, respond appropriately and direct people to specialist support.

Omni’s role was to translate that ambition into a campaign that people would engage with. Working closely with AXA’s HR, inclusion and communications teams as a strategic partner, Omni’s brief was to turn a highly sensitive topic into training that is human, practical and ethically produced.

Video and drama-led storytelling was chosen to engage audiences emotionally, helping them understand lived experiences without sensationalism.

All stories, scripts, drama scenarios and supporting interviews were developed through an expert-led process. Omni worked alongside domestic abuse experts, NGOs and survivor-support organisations to ensure accuracy, cultural sensitivity and relevance to workplace contexts.

Sam Hearn, co-founder and managing director at Omni, said: “This type of work sits at the heart of what we do. Safe Spaces shows the power of human storytelling when addressing complex subjects such as domestic and sexual violence. Drama allows people to understand context and connect emotionally, which is essential for a subject like this. Each film was shaped in close collaboration with people with lived experience and sector specialists, whose insights were essential to keep the stories authentic.

As an agency, we aim to create work that truly matters, and our B Corp values guide how we approach sensitive topics to ensure they are both responsible and impactful. Partnering with AXA, we set out to create training that could genuinely change how people recognise and respond to abuse in the workplace.”

Safe Spaces is rolling out globally in phases, with content currently available in 11 languages and further versions in development. The assets integrate into local learning systems, allowing pledged organisations to deliver the training in ways that suit their workforce.

Early engagement on the Safe Spaces platform shows a strong impact, with high numbers of returning visitors. Safe Spaces has already been adopted by organisations beyond AXA, with further companies confirming participation, including L’Oreal, Accor, Engie, LVMH, Orange and Publicis France.

Kirsty Leivers, chief culture, inclusion and diversity officer at AXA, said: “Working with Omni on Safe Spaces has been a collaborative and creative process. From the outset, the team demonstrated a deep understanding of the sensitivity and importance of this subject, approaching every stage with empathy and creativity. The result is a powerful and accessible platform that supports our shared commitment to building more supportive workplaces.”

The project also highlights that human storytelling remains critical in an AI-first era. While automation is reshaping content production, Safe Spaces demonstrates how drama-led video allows employees to connect with real experiences to build empathy and the confidence to act.

Hearn added: “Although AI is changing how content is made, sensitive issues still need human insight and care. Safe Spaces shows how video can make complex topics tangible and actionable, even at a global scale.”

The programme is designed to evolve, with AXA and Omni exploring further developments across 2026, ensuring the training continues to deliver measurable impact across global workplaces.

About Omni Productions

Meaningful video content that make audiences feel, think and act.