By Tracie Leahy, Assistant Principal for Apprenticeships, Weston College 

In the evolving landscape of workforce development within the creative industries, businesses are constantly seeking innovative ways to attract, develop, and retain top talent. Degree apprenticeships have emerged as a powerful solution, offering a unique blend of practical experience and academic learning. At Weston College and University Centre Weston, we have witnessed firsthand the transformative impact that degree apprentices can have on businesses. Here’s why integrating degree apprenticeships into your talent strategy is a game-changer for the creative industries. 

Secure the Best New Talent 

In a competitive job market, securing top talent is more challenging than ever. Degree apprenticeships provide an opportunity to attract high-calibre candidates who are eager to learn and grow within your organisation. These individuals bring fresh perspectives and are equipped with cutting-edge knowledge from their academic studies, combined with practical skills honed through on-the-job training. By investing in degree apprentices, you are investing in the future leaders of your industry. 

Upskill Existing Employees 

Degree apprenticeships are not just for new hires. They offer a valuable pathway for upskilling your existing workforce. Many employees have untapped potential that can be unlocked through further education and training. By supporting your employees in pursuing a degree apprenticeship, you are fostering a culture of continuous learning and development. This not only enhances their skills and job satisfaction but also improves overall organisational performance. 

Build a Culture of Learning and Development 

A learning-oriented culture is a cornerstone of innovative and resilient organizations. Degree apprenticeships instil a commitment to personal and professional growth within your team. Apprentices bring new ideas and approaches, inspired by their academic learning, and share this knowledge with their colleagues. This creates a dynamic environment where learning is valued, leading to increased engagement and retention. 

Reduce Recruitment Costs 

The traditional recruitment process can be costly and time-consuming. Degree apprenticeships provide a cost-effective alternative by allowing you to train and develop talent tailored to your specific business needs. Apprentices are often more loyal to the organizations that invest in their development, reducing turnover and the associated recruitment costs. Furthermore, you can evaluate an apprentice’s fit within your company culture and operations throughout their apprenticeship, ensuring a smoother transition to a permanent role. Also, we do all the advertising, shortlisting, and recruitment support for your vacancies – saving you time and expense. 

Maximise Government Funding 

One of the significant advantages of degree apprenticeships is the availability of government funding. This financial support can substantially offset the costs of training and development. By leveraging these funds,  

you can invest in your workforce without straining your budget. It’s a smart financial decision that benefits both your business and your employees. 

Meeting the Demand 

Weston College and University Centre Weston offer a diverse range of degree apprenticeships tailored to meet the needs of modern businesses, including those in the creative industries. Our programs include: 

• Digital and Technology Solutions: Equip your business with experts in software development, IT consultancy, and network engineering. 

• Digital User Experience (UX): Enhance your digital presence with specialists in user-centred design and usability testing. 

• Project Management: Streamline your operations with skilled project managers adept at planning, executing, and closing projects efficiently. 

Attracting the Best: The Appeal of Degree Apprenticeships 

There is a growing trend among students to choose degree apprenticeships over traditional degrees. This pathway allows them to avoid substantial tuition fees and student debt while gaining practical experience and earning a salary. As a result, employers have the opportunity to access ambitious, motivated individuals who are eager to start their careers sooner. By offering degree apprenticeships, you can attract the cream of the crop—talented individuals who are ready to contribute to your business from day one. 

A Proven Pathway: From T Levels to Degree Apprenticeships 

We are seeing a growing trend where employers begin by offering T Level student placements, which involve 315 hours of work experience annually, before progressing these students to degree apprenticeships. This approach allows employers to identify and nurture talent early, providing a seamless transition from education to full-time employment. It’s a strategy that not only ensures a steady pipeline of skilled workers but also strengthens the bond between the employer and the apprentice. 

Speak to Us 

Investing in degree apprenticeships is a strategic move that delivers long-term benefits for businesses. By securing new talent, upskilling existing employees, fostering a culture of learning, reducing recruitment costs, and making the most of government funding, you position your business for sustained success. We are committed to supporting businesses in unlocking their potential through our comprehensive T Level and Apprenticeship programs. 

Discover how degree apprenticeships can transform your business. Learn more about our offerings here or give us a call at 01934 411594 or email [email protected]. 

About Weston College

Weston College is an Ofsted rated 'Good' and 'Outstanding for Skills' Further Education college and University Centre in Weston-super-Mare, 25 minutes from Bristol. Providing education and vocational training to around 30,000 learners in the South West.