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Umbro Rugby Fanwear Campaign

8th April 2021

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Leading English sportswear brand, Umbro, this year announced a four year deal with the RFU, becoming Official Technical Kit partner for England Rugby. Umbro will provide the team’s match kit, training wear and off-field kit as well as offerings fans a full range of supporter wear. Umbro enlisted JMPUK’s professional photography service to help promote the latter, its new 2020 Rugby Fanwear range and deepen the brand’s connection with the sport online via striking imagery.

Create

We worked closely with the team to plan the creative around the campaign, source models and scout locations. Our aim was to produce a fresh catalogue of lifestyle images that reflected Umbro’s authentic brand and style while ensuring the shoot had a fresh style, appealing to rugby fans from grassroots and beyond.

Deliver

From the shoot day, we edited and delivered over 400 campaign images, some of which have since been featured on Umbro’s social media channels and website to promote its new Fanwear range.

Services Used: Photo

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