The rebrand that sees the agency, originally founded in 2014, become The Co-Foundry, reflects its mission to work collaboratively with founders, bringing in specialist co-creators such as designers, photographers, animators and copywriters, according to specific project needs.
Owner, Sue Bush has developed a process that empowers client teams to be part of the strategic discovery phase, as well as the creative process. She is a firm believer in co-creation, “Ideas can come from anyone, and are not just the preserve of the design team. Brand identity design can, to a large degree, be democratic – not ‘design by committee’ but more, ‘winning ideas by group spark’.”
Having been at the helm of two agencies, Sue feels well placed to help solve the brand challenges tech and creative firms face. She co-owned a Shoreditch design agency when the internet was still in its infancy and then went on to establish her own brand design agency, Touchpoint Design, which harnessed design to the opportunities afforded by tech, “The challenge for tech and creative founders is the same, you strive to make a positive impact but are often too close to your business with too few hours in the day to find the best and most appropriate direction for your branding.”
“I set up The Co-Foundry because I believe there’s a better, more personal and inclusive way to approach branding. We work together with creative and tech founders and their teams to forge unique, purposeful brands, using co-creation and interactive discovery sessions to bring everyone in on the journey.”
The Co-Foundry sees Sue acting as an independent consultant with a team of specialists supporting her. When client needs dictate, she builds out and brings in this bigger team of co-creators to support her, creating a lean, agile and expert offer that’s especially designed to serve the creative and tech sectors.
To launch the new brand, The Co-Foundry has put together a series of short practical guides on how to start building a compelling brand, especially designed for small teams. Download the first instalment here.
Re-cast your brand, re-focus your business. Do more of the work you love. Collaborative brand strategy advice and design support for founder-led creative and tech businesses.