The timeline of a press release

2nd May 2023

Originally posted to:


We’ve written many blogs on press releases and useful tips on when is best to pitch, what to avoid when pitching and crafting a perfect press release. But today we wanted to dive a little deeper into the timeline of a press release. In fact, we’re going to share this blog post using the template of a press release to help you visualise the key layout and style, whilst also helping you understand the process involved.

MARSHFIELD, (DATE): Carnsight Communications is pleased to announce the release of its latest blog post detailing the timeline and process of creating and distributing a press release.

A press release is a crucial part of any company’s public relations strategy, providing a formal announcement of news, events, or updates to the media and the public. The following is a timeline of the process involved in creating and distributing a press release:

Identify your news:

The first step in creating a press release is to identify the news or event that is newsworthy and relevant to the target audience.


Once the idea has been identified, the next step is to draft the press release. This includes writing a headline, subheading, body, and boilerplate.

Review and approval:

The press release is then reviewed and approved by the relevant team members, including Carnsight Communications, and executives.


Once approved, the press release is distributed to media outlets, journalists, and other relevant parties through email, or other means.


After the press release is distributed, Carnsight Communications will follow up with journalists and media outlets to gauge interest and secure coverage.


Finally, we will measure the success of the press release through various metrics, such as media coverage, website traffic, and social media engagement.


“Creating and distributing a press release is a critical part of any successful PR strategy,” comments, account manager at Carnsight Communications, Georgia Christley. “We hope this timeline provides valuable insights into the process and helps companies effectively communicate their news and updates to their target audience.”

For more information about Carnsight Communications and our PR services, please visit

Boiler Plate

About Carnsight Communications 

Carnsight Communications is a PR and communications consultancy based outside of Bath. We specialise in practical, powerful PR for the media and marketing industry, small businesses and entrepreneurs. Carnsight Communications cover everything from social media to SEO optimised web copy, blogs, influencer liaison and award entries. We are straightforward, proven and focussed on results.





Georgia Christley
Account Manager 


We hope this helps you to understand the timeline involved with a press release and also how to structure your release. If you need further advice, why not get in touch on [email protected] and one of the team will be in touch?


About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.

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