When people hear PR, they often think of press releases, media coverage, and crisis comms. And while those are certainly part of the job, the reality is…well, just a lot more. Working in PR, especially at a smaller agency like Carnsight, means wearing a whole host of hats. Some days we’re strategists, other days designers, and sometimes we’re all of the above before lunch. 

Here’s a peek into the many roles PRs play in a typical week: 

PA/VA 

From scheduling interviews to managing inboxes and coordinating campaigns, we PRs often find ourselves in VA mode. Organisation is key in PR, and being able to juggle multiple clients, deadlines, and media opportunities requires top-tier admin skills. We’re also often a bit of a go between when it comes to the press and the client.  

Graphic designer 

Visuals matter. And while we’re not specialists, there’s a lot of graphic design in what we do and so PRs really have to have an eye for design. Whether it’s creating social media graphics or laying out newsletters, we regularly tap into our design brains. Tools like Canva are a real help when it comes to bringing our clients’ stories to life visually. 

Business consultant 

PR is as much about strategy as is visibility. We often consult with clients on their broader business goals, helping them align their communications with their brand identity, target audience, and long-term vision.  

Copywriter 

Words are our bread and butter. From crafting compelling press releases and blog posts to writing website copy and social captions, we spend a lot of time telling real life stories and making sure they resonate. Tone, clarity, and purpose are everything!  

Marketer 

PR and marketing go hand-in-hand. We help clients build campaigns that integrate earned media with owned and paid channels. Whether it’s launching a product or promoting an event, we’re always thinking about how to maximise reach and impact. 

Photographer 

Sometimes, the best way to tell a story is through imagery. We find ourselves behind the camera more often than you’d expect (though of course a professional photographer is always advised) capturing headshots, event photos, or lifestyle shots for content. It’s all part of building a cohesive brand presence. 

Content creator 

We brainstorm, plan, and produce content across platforms, from Instagram reels to LinkedIn articles. It’s about creating value, sparking engagement, and staying relevant. Content creation is arguably one of the hardest things about the job. Social media is fast paced and often our clients are busy and don’t have the resource to spend time generating content that keeps up – that’s where we come in.  

Why it matters 

Wearing many hats isn’t just a quirky part of the job, it’s actually essential (and honestly, hard work).  In a fast-paced, ever-evolving industry like PR, versatility makes all the difference. It allows us to be agile, creative, and deeply connected to our clients’ needs. 

So next time someone asks what I do in PR, I might just say: “A bit of everything.” 

About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.