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The First-Party Data Renaissance

19th January 2022

WithinDigital is an almost monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media, and everything in between.

Click here to listen and subscribe to WithinDigital on iTunes>>>

Click here to listen and subscribe to WithinDigital on Spotify >>>

Episode 10: The First-Party Data Renaissance

In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta‘s Head of Measurement Consultancy, Kate Jervis, to chat about the ‘first-party data renaissance’ of 2022.

Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it’s this new thing?

Together, they cover…

  • The First-Party Data Renaissance
  • Why You Should be Focussing on First-Party Data
  • Where to Begin with First-Party Data in 2022

This podcast first appeared on the Adapt Website here >>> https://www.adaptworldwide.com/insights/2022/withindigital-episode-10-the-first-party-data-renaissance

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