Throughout our history the race has been on to explain how best to utilise language, visual media and interpersonal relationships to push a product into the consciousness of potential customers. There have also been countless efforts to shed some light on the origins of public relations, and understand the changing nature of PR.

As a distinctly separate discipline from advertising, PR aims to cut through the noise and deliver strategic campaigns that help to explore a company’s narrative. Here are some best-practices principles that PR companies should stick to even as they’re faced with the changing landscape of the industry:

1. Always understand your audience first. Representing a business can only be done well when understanding who you’re writing for and who you wish to communicate with.  Promoting yourself to the wrong audience could be worse than not promoting yourself at all.

2. Reformat & redress your messaging.  With promotional formats changing massively in recent years, making sure that all material produced can be reused across different formats – blogs, podcasts and advertisements – can extend your reach and engage a range of new and existing audiences.

3. Go beyond clean & linear PR. The online landscape for promotion is exceptionally complex. Trying to garner attention without understanding principles of modern digital marketing such as SEO, SERP features and backlinks (as well as the different tools used to analyse these strategies) can be extremely difficult.

In conclusion, there’s a lot to take in with the current PR and marketing landscape. To understand it better, it’s always good to ask people who know best – like us. Read the full length article on the changing nature of PR on our website.

About OggaDoon

OggaDoon specialises in guerrilla communications and marketing to gain you reach.