The Best Marketing Campaigns of 2025 (So far)
Originally posted to www.carnsight.com
Today’s blog has been written by Niamh, our lovely intern who’s here with us on her university placement. Studying Media and Communications, we’re giving her the floor to share her thoughts.
We’re only a few months into 2025, but the marketing world has already delivered some standout campaigns. This year, brands are pushing the boundaries of traditional advertising, embracing innovation and finding new ways to connect with their audiences. From AI-generated content to interactive experiences, marketing is evolving rapidly. The standout campaigns of the year aren’t just being seen – they’re being shared, discussed and remembered.
Virgin Media’s campaign, ‘Switch to the Red Team’, draws inspiration from Lewis Hamilton’s iconic move to Ferrari. Coinciding with the start of the Formula 1 season, the campaign positions Virgin Media as the fast, reliable choice for broadband services. This campaign aims to capture the excitement of racing and apply it to the speed and quality of Virgin Media’s services.
Beyond Equality’s International Women’s Day campaign, ‘See What She Sees’ highlights the difference in safety concerns between men and women. The campaign encourages men to understand the everyday fears women face by asking them to ‘see’ those experiences. It sparks important conversations around safety and the aims to make it a more active issue.
Dove’s 2025 ‘These Legs’ campaign continues their #KeepHerConfident initiative, focusing on building body confidence in young girls, especially in sports. Research shows that by the age 14, girls drop out of sports at twice the rate of boys, often due to body image concerns. The campaign aims to challenge the traditional beauty standards and encourage girls to stay active and confident. Dove aims to shift the conversation around body image, promoting inclusivity and self-love.
In 2025, Polly Pocket teamed up with Airbnb to offer an actual, life-sized Polly Pocket themed Airbnb experience. The nostalgic yet innovative collaboration allowed fans to live out their childhood dreams in an oversized, custom-made Polly Pocket house. It was a blend of nostalgia, fun and unique marketing that captured attention across generations.
Duolingo’s ‘RIP Duo’ campaign took a humorous twist by announcing the death of its beloved mascot, Duo the owl, after users failed to maintain their daily streaks. The campaign went viral, with users sharing tributes and memes across social media. The campaign itself combined humour with the brand’s quirky personality, boosting engagement whilst reinforcing the focus on learning.
The campaigns of 2025 have already set a high bar for creativity and engagement. Brands are embracing bold ideas, humour and technology to connect with their audiences in innovative ways. Whether its Virgin Media’s Formula 1 inspired broadband, Duolingo’s ‘RIP Duo’ campaign or Dove’s body positivity message – they’re not just catching attention, they’re fostering meaningful conversations and creating lasting impressions. As they year unfolds, it’s clear the most successful campaigns will continue to drive engagement and inspire change.
It’s been super interesting to see how 2025 is panning out! Have a look at our predictions so see what we’re getting right so far 😉
At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.
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