If you run a small business, you have probably already heard that PR can be a real game changer. But one of the biggest barriers (besides budget – which can be overcome and is a topic in itself – check out our eBook) is that many founders simply do not know what to say about themselves, or they feel uncomfortable saying it.
The confidence gap no one talks about
A lot of small business owners struggle to recognise which of their wins, stories and experiences are actually interesting to the media. What feels ordinary to you is often surprisingly newsworthy to someone else.
Another common hurdle is that lots of founders aren’t confident in being the face of their business. And of course, this makes sense! Most people don’t start a company because they want attention. But when you are an SME, the early brand is usually at least partly shaped by the founder. If the business doesn’t have it’s own profile yet, the founder’s story is the strongest place to begin.
This does take confidence, along with a bit of trust. Trusting your PR team to be honest about what is newsworthy, and trusting that your story has value.
“I don’t want to sound arrogant”
This comes up all the time. Many founders hesitate to talk about their achievements because they worry they might seem boastful or arrogant.
But PR is not bragging!
It’s about being proud of what you’ve built and giving your business the chance to shine. You have already done the hard work. PR simply helps people see it.
It gets easier
Putting yourself out there can feel strange at first. But like most things in business, it becomes more comfortable with practice. Over time, sharing your story feels natural rather than nerve wracking.
Boundaries matter
And boundaries are a big part of that. We always work with clients to create clear boundaries between personal and professional information. You stay in control of what you share and what you keep private.
As a small business ourselves, we understand the hesitation. But we also know that your business deserves recognition. And as a founder, being willing to step forward even a little can have a huge impact on your visibility, growth and long-term success.
