Through a joint planning process, Squarebird worked with SRLV to deliver a new look and feel to their brand and website that retained their history – bringing them into the modern era with a contemporary design, a slick look, and a site-wide representation of their ethos and values.
SRLV are a firm of chartered accountants, business management specialists, and advisors for corporate and private clients. They deliver quality work and personalised support, underpinning excellence at the very highest level. The ethos, honesty, and nurturing of a family business; the professionalism of a larger organisation – this is SRLV.
Squarebird and SRLV began by collaborating to explore the purpose behind the rebrand, outlining the goals they wanted to achieve, and cementing the need to build awareness of their brand and specialist services. Three core objectives arose from this exercise:
After the objectives were realised and finalised, Squarebird began work on a redevelopment proposal that covered brand, website, and collateral elements.
SRLV wanted to preserve their existing heritage and branding. This was brought across through small details across the site, such as the sage colour of their logo – a logo which was carefully refined to showcase the different components of their brand identity, themed around their relationships with customers and clients.
The concepts behind the logo design were proposed as a solution to extend through the rest of the redevelopment – a proposal that SRLV agreed with, beginning the implementation of their core sense of integrity, values, and family into a professional, contemporary digital presence.
“We worked through a concept stage, creating multiple logos that ranged from safe to disruptive. The design that lured them in was dynamic, with the potential to expand into wider branding. It could animate to spell out the letters SRLV and be used to create a bespoke pattern that’s applicable throughout the brand identity. It was an enjoyable process with multiple avenues but when they saw the one, they just knew.” – Alec, Lead Designer.
“From the moment we first set foot in their offices, it was abundantly clear this was a firm we were eager to collaborate with. SRLV defies the conventional norms of an accountancy firm; they embody a unique blend of professionalism and approachability that sets them apart.
Beyond the expected attributes of a top-tier firm, SRLV exude a cool, down-to-earth demeanour that aligns perfectly with their diverse and stylish clientele. Our mission was to capture these distinctive qualities and breathe life into them through a comprehensive brand evolution and the creation of a cutting-edge digital presence.
Our dedicated team invested tireless effort into not only meeting but surpassing the needs and aspirations of SRLV’s partners. The resulting project meets present demands and is proofed for the future, ensuring SRLV remains at the forefront of their industry.
A special mention is due to Henrietta Atkins Consulting Limited, SRLV’s trusted Strategic Marketing Consultancy, who seamlessly collaborated with Squarebird throughout the project. Their invaluable support and teamwork played a pivotal role in achieving a flawless outcome that perfectly encapsulates the essence of SRLV’s exceptional brand.” – Nick Bird, Managing Partner
Squarebird brought to life the vibrant contemporary culture of SRLV through design and content, demonstrated the staff’s diversity, and highlighted the quality of the firm as an employer of both graduates and qualified professionals. This fed into wider support of marketing activities like email and social media.
The redevelopment concluded, resulting in a newly envisioned brand and website that create a premium experience, luxury feel, and demonstrate the experience and expertise of SRLV’s staff.
“There is a first-class team at Squarebird. It was a pleasure working with them. They helped us develop a new brand logo and a full website overhaul, taking on board our vision and giving excellent advice along the way. I highly recommend them.” – Grant Court, SRLV Partner
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