Bristol-based tourism marketing agency Digital Visitor has been appointed to oversee Google Advertising for the Science Museum Group.
The Science Museum Group is a collection of museums devoted to the history and contemporary practice of science, medicine, technology, industry and media. As one of the world’s leading museum groups, the five museums use their passion, creativity and unparalleled collection to inspire the futures of more than five million visitors each year.
The Science Museum Group brought Digital Visitor on board in order to raise the profile of the museums in the group, reach new audiences and generate awareness of upcoming new exhibitions.
“We are delighted to have appointed Digital Visitor to oversee our Google Advertising. Digital Visitor clearly demonstrated to us that they not only know how to get the best from digital marketing, they also completely understand the museum and attraction industry and have great experience from both client and agency side. We are really looking forward to working with them.” – Peter Dickinson, Director of Communications at the Science Museum Group.
Digital Visitor will be utilising the Google Advertising Network to raise awareness of the Group’s offering and drive ticket sales with key audiences. This work will include maximising the Google Grant advertising and making full use of this opportunity.
Digital Visitor Co-Founder, Simon Jones, commented “The Science Museum Group is the first client that we have won since being appointed as an official provider in the DCMS tender process. My history with the Science Museum goes back to when I was involved in the IMAX film work and I am absolutely delighted to be working with some of the most iconic museums in the country.”
The Science Museum Group joins a number of other leading attractions in the Digital Visitor stable, including Royal Museums Greenwich, The Silverstone Experience, Zip World and BAi360.
Navigate is an award-winning strategic, digital and creative agency based in Bristol.