Reducing Risk: Guiding Benihana on their Accessibility Journey
A website that takes digital accessibility features seriously reaches a wider customer base, performs better for SEO and reduces legal risks for the business. Recognising this, world-famous restaurant chain Benihana asked us to deliver a fully up-to-date website that adheres to WCAG 2.1 guidelines.
A website that takes digital accessibility features seriously reaches a wider customer base, performs better for SEO and reduces legal risks for the business. Recognising this, world-famous restaurant chain Benihana asked us to deliver a fully up-to-date website that adheres to WCAG 2.1 guidelines.
Our extensive accessibility work on the Benihana website helped improve its overall accessibility score.
We reduced instances of vague and ineffective link text, replacing them with clear and descriptive alternatives to make navigation more intuitive for users.
Identified and replaced ineffective alt text with accurate descriptions, ensuring that information is accurately conveyed to those using screen readers.
The work we conducted on the new Benihana site significantly improved accessibility, ensuring compliance with WCAG 2.1 AA standards. The changes allowed Benihana to reach a wider proportion of its customer base, providing excellent user experience features for those with accessibility needs.
The accessibility improvements also strengthened SEO. By adding features that enhance usability, such as semantic HTML, clear navigation, and descriptive links, Benihana’s fully accessible website achieved a noticeable boost in overall SEO performance.
Digital Growth Partner
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