originally posted to www.carnsight.com

When it comes to social media, there are a lot of brands and businesses we speak to that think the best way to see success is to post multiple times a day, every single day, across every possible social media platform. But this isn’t the way to go.

Why?

Well, because of exactly that: Why? Why are you doing that? What are you actually gaining from it? Is this way of posting helping you reach and engage the right people? Or rather is it overwhelming your audience with content, pushing the same sales messages over and over and over?

I’d make a guess on it being the latter.

Social media in 2024 is about quality over quantity. If you want to succeed, you need to think about the purpose of every post and how it’s driving your overall goals and objectives. You also need to ask yourself if you really need to post at the volume you’re pushing currently, or if you only feel that you do.

Here are our top tips for ensuring quality over quantity when it comes to your social media content.

1. Choose your platform(s) carefully – Do you really need to be on Threads? Or FaceBook? Or TikTok? Ask yourself, where are the people I actually want to reach? Go there. You don’t have to be everywhere.
2. Be guided by the analytics where logical – Assess what types of content perform well and do make more of that. When you post three or four times a day, do you actually see results reflected in the stats? Think critically about your approach.
3. Focus on the relevant analytics – See our blog all about what the social stats actually mean in order to ensure you’re measuring the correct metrics for your specific goals.
4. Assess the purpose of each post you draft and ensure it leads back to one of your goals – Don’t post for the sake of posting. What is each piece of content aiming to do? Build your likability as a brand? Educate your audience? Push a service? Do you have a balance of all these across your content?
5. Remember the 80/20 rule – 80% of your social media content should give to your audience (educational or entertaining etc), only 20% should be self promotional.

To see how we use social media at Carnsight, you can check out our Instagram and LinkedIn. 

We hope this quick blog helped you assess your current social media output. Now go forth and make every social media post count.

About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.