Following the success of her 2018 speech on Liquid Retail at Kind und Jugend in Cologne, the leading international trade fair for premium baby and toddler products, Phoenix Wharf’s Associate Creative Director Emma Gullick is set to return to the show in 2019, speaking in the Trend Forum on how the world of retail has changed and developed over the last 12 months.
The speech, entitled ‘Directing the Flow – Where is Liquid Retail taking you next?’, will be given alongside other presentations on current market conditions in Europe, China, Brazil and the Middle East for baby and toddler products, as well as on leading trends across tech, social media and omnichannel retail.
The speech, to be given at midday on September 20th, will expand on the following themes:
‘The name of the game for today’s retail and hospitality operators, in a world characterised by a lack of permanence, is flexibility and fluidity. Tomorrow’s goal is not just to keep up with rapidly changing consumer behaviour and new technological frontiers, but to get ahead of them, to ensure consumers encounter something new and unexpected on the high street and digital highway. The only real way to do this is to identify underlying drivers. Emma Gullick will be identifying the biggest issues retailers need to concentrate on now, from the change in focus from sales to service to the further extension of the rental model, plus the need to stand for something and have clear messaging on wellbeing and sustainability – as well as the sheer glamour and fun of creating FOMO moments.’
Phoenix Wharf, together with sister company Ignition, a specialist in events, exhibitions and experiences, has also designed and created three stands at this year’s show for clients Elvie, VitalBaby and Ickle Bubba.
About Phoenix Wharf:
Emma Gullick is Associate Director of Phoenix Wharf, a Bristol-based branding, retail and interiors agency dedicated to inspiring change in clients’ businesses to bring about better returns, differentiated positioning and increased customer loyalty. With clients including Space NK, The National Trust and Yeo Valley, Emma’s creative concepts and vision are in constant use, with her views and insights sought and published regularly in the design and retail press. Phoenix Wharf, along with sister agencies Ignition and Caroline, forms part of Istoria Group.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.