Activation’s ‘Try Me or Your Money Back’ campaign for Henderson’s Relish
Henderson’s Relish is a Sheffield institution. A spicy table sauce made to a secret family recipe that adds spice and savour to any dish.
The brand wanted more people to discover their fantastic taste and try Henderson’s instead of perhaps another ‘well-known’ table sauce.
To do this, we set out to de-risk the purchase with on pack ‘Love It, or your money back’ activation. This presents shoppers with an additional, motivating reason to consider trying Henderson’s Relish by removing barriers to purchase. If they don’t love the product then they have the option to claim their money back by visiting loveithendersonsrelish.com and uploading their receipt as proof of purchase.
The attention-grabbing collar design is bright and vibrant with simple but impactful messaging of ‘Love it or your money back’’ to catch the eye of the shoppers.
The ‘Love it or your money back’ promotion is across their Original Henderson’s Relish product and is live in stores until 31st March 2024 so keep your eyes peeled and give this spicy table sauce a chance!
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