A recent interview with our Head of SEO & Tech, Jake Bentham, explores how the rapid evolution of AI is reshaping the SEO landscape and what it means for brand marketers.

Discussing the biggest shifts in search behaviour, Jake highlights the rise of AI-generated answers and ‘zero-click’ searches, explaining: “More often than ever before, users are finding the answers they need directly via an AI summary at the top of the results page.” As a result, brands are being encouraged to rethink how they maintain visibility when fewer users are clicking through to websites.

Jake also emphasises the growing importance of authority-led content, noting: “Prioritise creating content that establishes trust, authority and expertise within your field.”

The interview also explores how at AgencyUK we are adapting our strategies to help clients stay visible in an increasingly AI-driven search environment.

Read the full interview on our website.

About AgencyUK

Every day we apply our strategic, creative and technical expertise to create a meaningful difference for our client’s brands. We help them reach their goals by directing their brands to become smarter, more desirable and more valuable.