Ragga’s founder spotted a rise in popularity of Tonic Wine, but having grown up around these drinks, he wasn’t convinced that the options out there were doing the category justice.
This was a challenge he took very seriously…it took a whole year of product mixing and testing to satisfy his tastebuds – but the dedication paid off.
Say hello to the delicately smooth, flavour infused Tonic Wine that is Ragga.
Such dedication to getting the product right deserves a powerful brand identity and eye-catching packaging design to support it, and that’s where Episode Two came in. We’ve loved bringing the vision of Ragga to life. Creating a brand which resonates with the new younger Tonic Wine audience, whilst staying true to its Jamaican roots.
It’s all about the Taste, and all about the Vibes!
This is just the beginning for Ragga. Follow their journey @raggatonic on Instagram
Find out more about this project here
Championing the power of packaging design to elevate your brand and build stronger connections with consumers. Our approach to brand identity and packaging design makes consumers say ‘WOW’ when they see your brand on-pack, in-store and online.