Omni Productions is proud to announce that its impactful project, “AXA Safe Spaces,” has been named the winner of the Social Change category at this year’s Brand Film Awards, run by prestigious industry publications PRWeek and Campaign. Created for global insurer AXA, the project took top honors in a highly competitive category, successfully beating out exceptional shortlisted documentary series including inDrive and TED: My Big Idea.
AXA Safe Spaces is a pioneering web-based awareness and training program developed to help employers and employees create safe and supportive workplaces for people affected by domestic and sexual abuse.
While the website was initially created for internal use at AXA, it has now been made freely available to all employers and individuals globally. The program provides ready-to-use resources based on the practical 3R methodology: Recognise, Respond, and Refer. Through real-life stories and expert insights, the training equips individuals to recognise the signs of domestic abuse, respond with empathy and practical support, and accurately refer victim-survivors to appropriate professional services.
The initiative has already scaled significantly. AXA Safe Spaces is currently accessible worldwide, available in 11 languages, and has secured endorsements from major multinational companies including Accor, L’Oréal, Engie, Orange, Publicis, and LVMH. Building on the momentum of this award win, the team is actively working to expand the project’s global reach.
Work is currently underway to launch new versions tailored for the Korean and Turkish markets. Additionally, Omni Productions and AXA are currently developing a comprehensive set of FAQs for the site designed specifically for businesses and organizations, helping them better understand how to roll out the resource and effectively support their people.
For more information and to access the training, visit the AXA Safe Spaces platform.
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