The beautifully shot three minute film www.uwe.ac.uk/aboutus/realworldfilm uses real students to tell an emotive story of what life is like at UWE Bristol and takes a new approach to promoting a university. The people of Bristol are being called on to support the film and vote for the film by clicking the ‘Like’ button beside the work. The winner will then be featured in the next issue of The Drum (23 July) in the Creative Showcase spread. The next two week’s are particularly special as work shown here will also be displayed at The Drum Live on Wednesday 9 July in a special Blippable Creative Showcase gallery.
Taking a new approach to promoting a university, the film entitled “The University for the Real World”, moves away from the usual factual, prospectus style brand films which often focus on facilities and courses. This film is designed to prompt an emotional connection in viewers and the resulting piece is a powerful representation of life at UWE Bristol, with an emphasis on preparing students for life and careers in the real world as well as access to the great range of social, leisure and lifestyle features of the city of Bristol. The stars of the film, 25 UWE Bristol students, are shown studying and gaining practical experience for their chosen careers in a range of UWE’s excellent facilities alongside their wide ranging leisure interests.
The film aims to highlight to prospective students that UWE Bristol is a top university for passionate people who want to succeed in their chosen career. It has been developed to show what makes UWE Bristol distinctive as a university and raise awareness and the reputation of the University both in the UK and internationally.
UWE Bristol is in the top six English universities for graduate employment and was placed 8th by The Telegraph in its list of top universities for getting a job in 2013.
Commenting on her role in the film, business and management student Ellen Riis-White said: “The film made me feel emotional as I’m proud of the university and everything it has to offer…I truly believe this film is going to attract many to look further into all the incredible opportunities UWE, and the city of Bristol has to offer.”
Vice-chancellor, Steve West said: “UWE Bristol is an ambitious University with a real passion and commitment to transforming futures. We are engaged in ground-breaking projects that are inspiring people and improving lives across the globe. This film showcases some of the advances we are making in high-tech/advanced engineering, for example, the film features one of our business students who through her involvement with the UWE Motor Racing Society did her work placement with the Bloodhound Super Sonic Car project .
“Our top priority is to nurture the confident, agile and enterprising graduates that our society and economy needs – the individuals who will go on to shape our future. That is why it is so important that our students are part of these and many other innovative projects, and that we focus on real world experiences for all our students.”
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.