Independent brand consultancies, FutureKings and Mr B & Friends, are celebrating their first collaboration, working together on Heidi’s brand campaign that launched this month.

Heidi exists to help you find the exact ski holiday you deserve. Heidi burst onto the scene in 2018 when its founders, brothers Marcus and Alexander, frustrated with how restrictive a typical package ski holiday could be, decided there had to be a better way. So, with a winning combination of super-clever tech and a lovely team of passionate skiers, Heidi was born. It’s now the fastest growing ski travel business in the UK. Not only is the product something very different, Heidi as a youthful, challenger brand, is shaking up a very traditional ski holiday industry.

FutureKings has been Heidi’s brand and creative agency for 3 years, helping them rebrand from SkiZoom to Heidi in 2021. Since that time, their revenue has rocketed from £8m in 2021, to £40m in 2024.

Heidi secured £5.6m in growth funding through PE houses Mercia Ventures and Active Partners, and one of the strategic objectives was to raise brand awareness.

FutureKings and Mr B & Friends formed a collaborative team that brought expertise from both agencies together; existing knowledge of the Heidi business, people and brand via FutureKings, with the added muscle and fresh perspective of a creative team from Mr B & Friends.

Sarah Cramer, Brand Marketing Director at Heidi added, “Through extensive research we learnt that what skiers really want from a ski holiday, is freedom. It was an emotional benefit our customers already valued from Heidi, even though we’d never talked about it in that way before.

FutureKings and Mr B & Friends have helped us unlock that and bring it to life, through an animated winter wonderland. Over a series of ads, viewers visit the same snowy scene at different times of day and see it through different eyes – with a whimsical script that we hope brings a smile and makes the campaign distinctive and memorable.

The account was won via a three-way pitch. Pebble Studios created the 3D motion and The Nest delivered the media strategy for the campaign.

About Mr B & Friends

Brand expertise to challenge the ordinary.